The partnership delivers exclusive coverage of the NBA 2025-26 season, featuring selected key games—more than 290 games in total—available through the “NBA 2025-26” package at only THB 249 per month (VAT excluded). This unbeatable value caters to the lifestyles of both sports fans and streaming enthusiasts, offering the thrill of the world’s most exciting basketball league alongside premium entertainment. By combining the rights to stream NBA games from both AIS PLAY and Prime Video, basketball fans will enjoy full access to every major matchup, complete with immersive Thai commentary. Beyond sports, subscribers can also experience Prime Video’s extensive library of world-class entertainment, ensuring broader, more exciting coverage for today’s new generation of sports fans—anytime, anywhere.
Rungtip Jarusiripipat, Head of Entertainment Department at AIS, said: “This partnership between AIS PLAY and Prime Video marks another significant step in elevating the sports viewing experience, delivering exceptional value, and expanding our customer base among basketball fans and streaming enthusiasts nationwide. For the first time, basketball fans will enjoy exclusive access to 73 NBA games (excluding Playoffs and Finals) available only on Prime Video. In addition, AIS PLAY will provide access to selected key games of the season—over 290 games in total. This collaboration reflects AIS’s commitment to enriching sports content for Thai audiences, ensuring basketball fans never miss a single game while enjoying full and immersive coverage. Beyond sports, customers can also experience world-class entertainment from Prime Video, creating a perfect lifestyle package for modern sports enthusiasts who seek more than just the game. This initiative underscores AIS PLAY’s determination to become the true all-in-one platform for everyone’s entertainment.”
David Simonsen, Director of Amazon Prime Video SEA and Australia, New Zealand, said: “At Prime Video, we’re focused on bringing exceptional content experiences that resonate with our customers across Thailand. Our collaboration with AIS PLAY allows us to make NBA basketball more accessible while maintaining the premium viewing experience our customers expect. Together with AIS PLAY, we’re not simply broadcasting games—we’re creating an immersive basketball experience that combines Prime Video’s storytelling expertise with the sport’s unmatched excitement.”
For basketball fans who want to experience the full excitement of every major game throughout the season, AIS offers the new NBA 2025-26 package at an unbeatable price of just THB 249 per month (VAT excluded). Subscribers will enjoy live coverage of every major game from the regular season through the Playoffs and the special All-Star Weekend—exclusively on AIS PLAY. This package also includes access to Prime Video, allowing customers to enjoy a world of premium entertainment alongside exclusive NBA content, including the regular season, marquee matchups, the Emirates NBA Cup, Play-In Tournament, and the NBA Finals. To subscribe, simply dial *678*23# (service available until June 30, 2026).
The package is available to all AIS customers—postpaid mobile, prepaid mobile, and AIS 3BB FIBRE3 home broadband subscribers—with the flexibility to watch anytime, anywhere via AIS PLAY and Prime Video on smartphones, tablets, or smart TVs, all powered by Thailand’s best network. This reinforces AIS’s role as the country’s leading digital platform, bringing together a comprehensive range of sports and entertainment content in one place.
