Coway Co., Ltd., the No.1 water purifier and air purifier brand from South Korea, today announced its financial results for 2025, with Thailand emerging as one of the company’s strongest-performing markets in Southeast Asia. The company generated total revenue of THB 3,767 million in Thailand, marking a 38.8% year-over-year increase. This strong performance reflects the continued expansion of Thailand’s health and quality-of-life product market.
In 2025, Coway reported total global revenue of approximately THB 107,214 million, representing a 15.2% year-over-year increase, with operating profit reaching THB 18,980 million. For the fourth quarter of 2025, the company recorded revenue of approximately THB 27,549 million, up 13.3% year-over-year, and operating profit of approximately THB 3,923 million.
Mr. Kiryong Choi, Chief Executive of Coway (Thailand), stated, “This growth was driven by the execution of our mid- to long-term strategy, including the development of innovative products, the enhancement of our research and development (R&D) capabilities, and the expansion of our business across overseas markets. At the same time, we have continued to strengthen our subscription-based business model, which remains a core competitive advantage of Coway. Moving forward, we aim to elevate our position as a comprehensive Lifestyle Wellness subscription brand, delivering integrated solutions that support consumers at every stage of life.”
Expansion of Lifestyle Wellness Product Portfolio in Thailand
In Thailand, Coway has continued to expand its product portfolio to meet the evolving needs of modern consumers who prioritize health, convenience, and quality of life at home. The company believes that the foundation of a healthy lifestyle begins with clean water, pure air, proper hygiene, and adequate relaxation. Building on its core offerings of water purifiers and air purifiers, Coway has broadened its portfolio to include air conditioners, electronic bidet seats, massage chairs, and outdoor water filtration systems. Through this diversified lineup, the company is advancing toward its goal of becoming the leading Lifestyle Wellness subscription brand in Thailand.
Overview of Coway’s Domestic Business in South Korea
Coway’s domestic business in South Korea reported annual revenue of approximately THB 61,897 million in 2025, representing an 11% year-over-year increase. This performance was primarily driven by strong sales in the water purifier category, as well as products under the BEREX lineup, including beds and massage chairs. BEREX, Coway’s sleep and wellness brand launched in 2022, has generated cumulative revenue of more than THB 15,550 million, reinforcing its role as a key new revenue model for the company. In particular, the mattress business recorded revenue of THB 7,893 million in 2025, marking a 15.4% year-over-year increase.
Overview of Coway’s Overseas Business
Coway’s overseas subsidiaries generated total revenue of THB 40,822 million, representing a 22.3% year-over-year increase. Malaysia continued to lead as the company’s largest overseas market, recording revenue of THB 30,445 million, up 21.7% year-over-year. In the United States, revenue reached THB 5,113 million, reflecting a 10.5% year-over-year increase. In addition, Thailand and Indonesia delivered particularly strong growth, with revenue of THB 3,767 million, up 38.8%, and THB 1,093 million, up 67.5%, respectively.