TOPS, the food business under Central Retail Corporation PCL (SET: CRC), marks World Obesity Day by encouraging Thais to begin their health journey with better beverage choices that are lower in sweetness yet enjoyable every day. The brand introduces a special beverage collection from THE BAKER under the “Normal sweetness = 50%” standard, featuring two menu highlights: Iced Latte, crafted with smooth and aromatic Lavazza coffee beans, and Iced Premium Matcha Latte, made with rich Ceremonial Grade Matcha from Ise, Japan.
The initiative responds to growing consumer demand for balancing indulgent taste with everyday wellness. This campaign is part of the Kin-D Ep.2 initiative by the Department of Health, Ministry of Public Health, which aims to promote healthier food and beverage environments while helping reduce the risk of obesity and non-communicable diseases (NCDs) among Thai consumers. The two delicious yet better-for-you beverages are now available at THE BAKER in TOPS FOOD HALL and participating TOPS DAILY stores, across more than 43 locations nationwide.
Amid the growing health consciousness in Thai society, particularly concerns surrounding overweight and obesity which are emerging as major public health challenges, the 7th National Health Examination Survey (NHES) conducted between 2024–2025 by the Faculty of Medicine, Ramathibodi Hospital, in collaboration with the Health Systems Research Institute (HSRI) and the Thai Health Promotion Foundation (ThaiHealth) revealed that more than 45% of Thais aged 15 and above are overweight, representing nearly half of the population. Obesity is considered one of the key risk factors for non-communicable diseases (NCDs), including diabetes and cardiovascular diseases, which remain among the leading causes of death in Thailand.
These findings highlight the urgent need to encourage healthier consumption habits, particularly reducing sugar intake in everyday food and beverages. As a leading food retail business, TOPS recognizes its role in supporting healthier lifestyle choices and has joined hands with the Department of Health, Ministry of Public Health, to promote the “Normal sweetness = 50%” standard.
Under this initiative, TOPS has developed a special beverage collection under THE BAKER brand to meet the needs of modern consumers seeking a balance between indulgent taste and everyday wellness. The campaign introduces two special menu creations that offer half the sweetness while maintaining full flavor, including:
- Iced Latte (16 oz) – Crafted with premium Lavazza coffee beans, delivering a rich aroma and smooth, mellow taste that is easy to enjoy every day while maintaining a balanced flavor. Price: THB 75
- Iced Premium Matcha Latte (16 oz) – Made with carefully selected Ceremonial Grade Matcha from Ise, Japan, offering a rich matcha flavor, delicate aroma, and a perfectly balanced smoothness. Price: THB 80
TOPS believes that collaboration among the public sector, private sector, and civil society will serve as a key mechanism in raising awareness of the “Normal sweetness = 50%” beverage standard, helping to drive tangible reductions in sugar consumption among Thai consumers in the long term.
Discover a perfectly balanced taste experience with two better-for-you beverage creations from THE BAKER, developed under the concept “Normal sweetness = 50%,” blending indulgent flavor with mindful wellness. Now available at THE BAKER in TOPS FOOD HALL and participating TOPS DAILY stores, across more than 43 locations nationwide. For more information, please visit www.TOPS.co.th, Facebook: TOPSThailand, or LINE: @TOPSThailand.
