Betagro Public Company Limited (SET: BTG), a leading integrated food company in Thailand, has announced famous actor Tre – Porapat Srikajorndecha, as the first ‘Friend of Perfecta.’ This partnership underscores Perfecta’s dedication to new-generation premium pet parents and reinforces its ‘Caring with Heart’ concept, which delivers superior, nutritious, high-quality, and fresh pet food for the optimal health of beloved companions.
Somcharn Suphapitiporn, Chief Operating Officer, Pet Business of Betagro, said “The ‘Friend of Perfecta’ campaign positions the brand as the smart choice for pet parents who prioritize innovative nutrition, not just the best food. Developed meticulously by specialized nutritionists and veterinarians, Perfecta ensures fresh, nutritious, and premium-quality ingredients with full traceability of standards and origin.”
“We believe optimal nutrition is fundamental for a pet’s good health and longevity. Therefore, selecting food based on high standards of quality and safety is paramount. Perfecta is committed to using human-grade, real, high-protein meat ingredients, specifically chosen for digestive health. Our unique single-heat method preserves these vital nutrients, reflecting our desire for pets to enjoy a long and healthy life by your side,” Mr. Somcharn said.
Perfecta’s Wellness formula provides comprehensive nutrition for pet care, with an all-in-one recipe built on three core pillars:
- Healthy: Made with real, human-grade protein to build muscle strength, the product is enriched with six-color superfoods that support cellular health, and features 3X Biotics (Prebiotics, Probiotics, Postbiotics) to promote digestive balance.
- Beauty: Enriched with salmon oil, a natural source of Omega 3 & 6, it promotes a radiant skin and a shiny coat, and contains 1.5 times the essential vitamins.
- Safety: The formula contains no artificial colors, preservatives, or animal by-products.
These three pillars collectively ensure the good health and true happiness of dogs and cats.
Under the new campaign, Tre – Porapat will embody Perfecta’s values and commitment, reflecting the new generation of smart and caring pet parents. Through his authentic experiences, passion for pets, and thoughtful choices, he will bring the brand’s dedication to pet health and well-being to life for consumers. Tre will inspire fellow pet parents and strengthen their emotional connection with Perfecta, positioning the brand as a trusted choice for good health and true happiness at every meal.
To maximize campaign impact, Betagro will launch an integrated communication campaign across digital and offline channels, strengthening its premium brand positioning while expanding its reach and relevance among new-generation consumers. This includes the large-scale billboards at strategic locations throughout Bangkok, complemented by engaging videos on Facebook, Youtube, and Tiktok, featuring leading KOLs and a Lucky Fan activity to drive consumer engagement. The company expects the new campaign to create meaningful brand experiences, strengthen consumer trust, and drive conversions, positioning the product as a smart and valuable choice for the new generation’s lifestyle.
