Bualuang Securities (BLS) notes in its report that the Thai government has rolled out the new “Half-Price Thai Travel 2025” scheme, aiming to stimulate domestic tourism. Registration will open on July 1, with the scheme in effect from July 4 to October 31, 2025.
The package covers hotel stays and provides coupons for meals and tourism-related services, with a total of 500,000 entitlements available under the program.
Under the initiative, the government will subsidize 40% of weekday accommodation costs and 50% on weekends and public holidays, with a maximum subsidy of 3,000 baht per room for up to five nights (three nights in major cities, two in secondary cities).
In addition, participants will receive a daily voucher worth 500 baht, redeemable at participating restaurants, souvenir shops, OTOP stores, tourist activities, wellness spas, and car rental services.
BLS expects stocks such as CENTEL, ERW, AWC, and MINT to benefit in the short term, particularly hotels in secondary cities with room rates below 6,000 baht per night. The program also extends to restaurants and tourism services, with further details on participating listed companies to be announced.
Meanwhile, though the brokerage firm sees the scheme as beneficial for domestic tourism in the low season, the overall quantitative impact may be limited, given the number of entitlements and program conditions.
