Under the concept “THE PLAYHOUSE WITH PURPOSE,” AIS SIAM is a trend-forward space designed for Gen C – the Creative Generation — open to all, regardless of age, gender, or profession. It’s a new hangout destination where everyone can try, taste, play, scream, and create things together in their own way. Powered by AIS 5G and the latest Wi-Fi 7, the space delivers ultra-fast connectivity for every lifestyle and is genuinely built for everyone.
Somchai Lertsutiwong, Chief Executive Officer AIS said “Siam is more than just a district in Bangkok — it’s the heart of creativity passed down through generations. It’s a birthplace of inspiration and a community where young people discover and express themselves. It empowers all interests from content creation and entertainment to innovation and tech passion. In an era where soft power is a national asset, Siam has long been a hub for nurturing that young power. It’s the starting point for many new dreams that have grown into forces driving the country forward.
At AIS, we believe in the power of Gen C — the Creative Generation — filled with ideas, talent, and the energy to shape society through creativity. That’s why we developed AIS SIAM, as a space within Siam Square for community, creativity, social and self-expression — seamlessly blending advanced networks with entertainment and lifestyle.”
AIS SIAM – A Playhouse Space Where Passion Turns into Purpose! This 4-storey creative space brings the concept of ‘THE PLAYHOUSE WITH PURPOSE’ to life, packed with experiences for every lifestyle.
- 1st Floor: CAFE & EXPERIENCE SPACE: Kick off your AIS SIAM journey at a chill, all-network-friendly café where everyone is welcome to “try, taste, and enjoy” in their own unique way. Highlights include the exclusive “AIS SIAM Blend” — a signature coffee crafted by BEANS Coffee Roaster, available only here. Enjoy it alongside delightful pastries from renowned dessert chef Burin Dangdeelert. AIS customers can use AIS Points for food and drink discounts. Also on this floor: Experience Space, featuring cutting-edge gadgets, digital products, and exclusive AIS SIAM merchandise — all available to try, and purchase via omni-channel for home delivery.
- 2nd Floor: CO-PLAYING SPACE: Unleash your fun and “play to the max” — whether you’re coming with friends or joining an online squad, you’re ready to dive in. Explore a lineup of hit games on top-tier for test and try. If you love it, you can purchase it directly via the AIS Online Store. Board game lovers are in for a treat too, with a wide selection of popular Thai and international games, guided by Game Masters and available in private PODs. Need a break? Sit back and enjoy movies and series from leading streaming apps on premium-quality Smart TVs.
- 3rd Floor: AIS SIAM HYPE SPACE: A specially curated space for collaborative activities between AIS and key Music House Partner — designed to support skill-building and hands-on learning for dreamers ready to pursue their passions. This is where inspiration meets action, helping dreamers prepare before stepping onto the real stage. Surprise events and experiences are coming soon — get ready to be part of the hype and “scream out loud” in unforgettable moments together.
- 4th Floor: AIS SIAM STUDIO: A full-scale studio space for real creators, designed for those selected to craft professional-level content with AIS. This is where bold ideas and authentic self-expression come to life — equipped with state-of-the-art gear and cutting-edge technology, ready to support high-quality, creative production that’s sure to “make the scene impact.”
“We sincerely thank Chulalongkorn University, GULF, TADA Entertainment, BEANs COFFEE and all partners from both the public and private sectors who have collaborated to drive, develop, and support the creation of ‘AIS SIAM.’ This space has become a hub of opportunity, ready to ignite the creativity of the new generation in every dimension. It allows everyone to ‘play, try, and dive in’ with what they love to do. We hope AIS SIAM will be a favorite place for all. Because we believe that when space is open, creativity and a great community can grow without limits.” concluded Somchai.
