As Thai families in the midst of school break, digital travel platform Agoda has unveiled increased travel interest for both domestic and international destinations according to search data.
Family travel interest to Seoul during October school break has risen rapidly with a 33% year-on-year growth in searches, overtaking Shanghai as the fastest-growing destination, while Tokyo maintains its position as the top family travel destination among Thais for the second consecutive year.
Outbound travel from Thailand increased by 3% during the school break season compared to the same period last year. Among the destinations seeing strong momentum, Seoul, South Korea, stands out with the highest growth in international travel interest with its 33% increase in travel searches among families with children.
This growing appeal may be partly driven by the global popularity of cultural exports like the hit animated series K-Pop Demon Hunter, which has captured the imagination of young audiences worldwide. The city’s exciting attractions, diverse cuisine, and pop culture influence makes Seoul an increasingly attractive destination for Thai families seeking a school break getaway with something for all ages.
Meanwhile, Tokyo continues to hold the top spot as the most searched international destination among Thai families for the October school break, according to Agoda. Tokyo’s pleasant autumn weather and abundance of family-friendly attractions makes it an ideal choice for a memorable getaway, with world-famous entertainment options such as Tokyo Disneyland, DisneySea and Ueno Zoo. October’s cooler temperatures and cozy fall colors create the perfect setting for quality family time.
Following Tokyo, Hong Kong takes the second spot with family attractions like Hong Kong Disneyland and Ocean Park. In third place, Osaka delights families with Universal Studios Japan, the Osaka Aquarium, and Osaka Castle. Singapore ranks fourth, offering kid-approved fun at the Singapore Zoo, Sentosa Island, and more.
| Top International Destinations for School Break | |
| 2024 | 2025 |
| Tokyo | Tokyo |
| Hong Kong | Hong Kong |
| Osaka | Osaka |
| Singapore | Singapore |
| Shanghai | Seoul |
Domestically, Thai families are also showing a strong interest in travel closer to home, with accommodation searches up 26% compared to last year. Families show strong interest in beach destinations, with Pattaya leading the pack with a 14% increase in searches as the most popular destination.
Hua Hin follows closely with a 12% rise in searches, offering a relaxing seaside escape with resorts that cater to kids, plus fun stops like Vana Nava Water Jungle and animal encounters at Hua Hin Safari. Bangkok, ranking third, has seen a 20% rise in travel interest, and remains a hub of activity with the new Jurassic theme park and seasonal Halloween events.
Nature getaways are also popular, with Chonburi seeing a 30% growth in interest, drawing families with attractions like Khao Kheow Open Zoo and Ninja Park. Khao Yai rounds out the top five as a refreshing nature escape with scenic hikes and animal farms, with a 23% growth in searches. All these destinations are just a short drive from Bangkok, making them great choices for a short and fun family escape.
| Top Domestic Destinations for School Break |
| Pattaya |
| Hua Hin |
| Bangkok |
| Chonburi |
| Khaoyai |
Akaporn Rodkong, Country Director, Thailand at Agoda, said: “School holidays are such a special time for families to reconnect and make lasting memories. At Agoda, we truly understand how precious these moments are, which is why our platform is designed to help families explore the world with ease and confidence, knowing they have the best deals on accommodations, flights and activities. We want families to focus on what really matters like cherishing quality time together, creating joyful experiences, and building treasured memories that will last a lifetime, all while enjoying a worry-free travel experience.”
For families planning their perfect school break getaway, Agoda makes it easy to create unforgettable moments together. With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all easily combined in a single booking.
