- User base grew more than fourfold in 2025, a strong momentum fueled by nationwide educational and community initiatives.
- Launched new investor-centric platform features, including AI Sentiment, Daily Insight, and formed strategic partnerships with Bitazza, Maxbit and The Brooker Group to enhance ecosystem collaboration.
- Thailand’s digital assets ecosystem is set for accelerated adoption in 2026, driven by regulatory advancements, institutional participation, and the growth of real-world application.
Thailand’s leading digital asset service provider, BINANCE TH by Gulf Binance, today recapped its achievements in 2025, unveiled new product launches and partnerships, and shared its outlook for the year ahead.
At the year-end gathering ‘Market-Moving Briefing: Navigating 2025 Volatility with a Definitive 2026 Strategy’ As global crypto markets experienced one of the most volatile periods in recent years, the company emphasized that this moment marks not only a test for the industry—but a pivotal turning point that will define the next wave of digital asset adoption in Thailand.
Throughout 2025, BINANCE TH recorded significant momentum, with its user base growing more than fourfold compared with 2024. The company also reached over one hundred thousand individuals through nationwide educational and community initiatives, strengthening digital asset literacy across universities, local communities, and retail investors.
Notable milestones included formal collaborations with leading universities to embed blockchain education into academic curricula, as well as Crypto 101 workshops conducted to bridge traditional finance and the digital asset world. Underpinning all of this was a year of platform stability and security, with BINANCE TH operating under the highest standards of operational excellence, regulatory compliance and resilience－with no security incidents reported.
“Despite facing market turbulence, 2025 reinforced our confidence in the strategy we’ve set. We have witnessed a growing understanding of digital assets among the public, which has further fostered the broader adoption,” said Mr. Nirun Fuwattananukul, Chartered Financial Analyst, Chief Executive Officer of BINANCE TH by Gulf Binance.
“Crypto is increasingly recognized not only as a hedge in uncertain times but also as a long-term growth asset, powered by blockchain technology that is reshaping the future of finance. What we’re seeing now is not the end of a cycle, but the beginning of a new one that will take shape in 2026.”
BINANCE TH also introduced a major evolution of its platform experience, reaffirming itself as the most user-centric exchange in Thailand. New enhancements include real-time market intelligence embedded directly into the homepage, an AI-powered sentiment tool derived from crypto community discussions, and a daily insight module that distills essential movements and trends in digestible form. For broader consumer engagement, the platform launched the All-Time High Game, designed to onboard its new users into the ecosystem in an engaging and informative way.
Another significant move to enhance market connectivity and foster crypto adoption is the announcement of strategic partnerships with Bitazza, Maxbit and The Brooker Group. These collaborations mark a step forward in strengthening market infrastructure, improving asset liquidity, and expanding access to high-quality digital asset education for high-net-worth investors. These partnerships demonstrate Binance TH’s commitment to growing the Thai digital asset ecosystem collectively, rather than competing in silos.
Looking ahead, Dr. Korn Poonsirivong, Chief Strategy Officer and Director of BINANCE TH Academy, outlined three major forces set to shape 2026: continued enhancements in Thailand’s regulatory framework, the growing presence of institutional and mainstream players, and the accelerating rise of Stablecoins, Tokenization, and Real-World Assets (RWA). These trends, he noted, will bring digital assets closer to everyday users—not only as an investment class, but as an integral part of payment, financial access, and value exchange.
“2026 will be the year when digital assets move from concept to real-world utility for the general public,” Dr. Korn said. “We expect broader adoption, clearer regulatory alignment, and deeper integration with financial systems, all of which will reshape how Thai users interact with digital value.”
As the industry navigates this transformative moment and looks toward 2026, BINANCE TH remains dedicated to empowering its users and leading Thailand’s digital assets into the next chapter by expanding innovative offerings, forging stronger industry partnerships, and driving responsible growth across the ecosystem.
Mr. Tanawat Sutuntivorakoon, CEO of Bitazza Thailand, said: Bitazza Thailand partners with multiple global liquidity providers, and BINANCE TH is one of the sources that meets our regulatory and operational standards. Because BINANCE TH operates under a local license, they align with the level of compliance and framework we require for our users.
Our strength has always been our role as an aggregator; curating and integrating multiple liquidity sources to deliver the deepest liquidity, the most competitive pricing, and the highest execution quality for Thailand’s high-net-worth and institutional clients.
By combining global liquidity with Bitazza Thailand ’s regulated infrastructure and specialized expertise built over six years in Thailand’s dynamic market, we elevate access for the market while keeping the ecosystem resilient and diversified.
Mr. Pokkhet Ratchakitprakan, CEO of Maxbit Digital Asset Co., Ltd. (Maxbit), said: “Our partnership with Binance TH represents a significant milestone in advancing Thailand’s digital asset market toward improved infrastructure, enhanced security, and increased transparency.” By integrating liquidity across our platforms, we seek to improve trading efficiency and provide a more seamless, dependable user experience.
Maxbit continues to dedicate itself to enhancing our security infrastructure—from infrastructure resilience to advanced cybersecurity—an aspect that has consistently been integral to our operations. This collaboration additionally enables us to leverage a wider range of expertise, technologies, and innovative services that enhance support for Thai investors, while maintaining a straightforward, secure, and reliable experience throughout each stage of their investment journey.
We are confident that this collaboration will not only provide immediate advantages for users but also support the enduring, sustainable development of Thailand’s digital asset ecosystem.”
