Bangkok Airways Public Company Limited (SET:BA) has announced its new corporate vision, “Leading Aviation with Responsibility, Delivering Services with Sustainability” reaffirming its commitment to becoming a responsible aviation leader that delivers sustainable services. The vision reflects the airline’s strategic direction in advancing its fully integrated aviation business amid evolving economic conditions, industry dynamics, societal expectations, technological advancements, international regulations and standards, as well as increasing global sustainability challenges.
Mr. Puttipong Prasarttong-Osoth, President of Bangkok Airways Public Company Limited, stated, “This vision serves as a key framework guiding the organization’s operations in alignment with the current business landscape, while supporting long-term growth. It brings together Bangkok Airways’ strengths as a fully integrated aviation service provider with responsible business practices and sustainable development principles, enabling the company to advance its corporate strategy in a tangible and comprehensive manner.”
Under the concept “Leading Aviation with Responsibility” the Company is committed to conducting its aviation business responsibly across all dimensions. This includes enhancing safety standards, managing costs and resources efficiently, and strengthening partnerships to generate sustainable returns and balanced growth.
At the same time, “Delivering Services with Sustainability” underscores Bangkok Airways’ dedication to delivering service excellence with close attention to product and service quality, while minimizing environmental impact and taking into consideration all stakeholders, thereby supporting long-term, sustainable business growth.
To support the achievement of this vision, Bangkok Airways has established its 5S core missions as guiding principles for operations: Safety, Service, Staff, Synergy, and Sustainability. These pillars aim to strengthen competitiveness, create shared value for all stakeholders, and propel the organization toward becoming a globally recognized leader in sustainable aviation.
The next phase of Bangkok Airways’ growth is not solely about business expansion, but about growing on a solid foundation of responsibility toward society, the environment, and all stakeholders in a consistent and sustainable manner,” Mr. Puttipong concluded.
