MC Group Public Company Limited (SET: MC) revealed its performance for the second quarter of fiscal year 2026, reporting a net profit of 296 million Baht—a 140% increase from the 123 million Baht recorded in the first quarter. This brought the total net profit for the first half of the year to 419 million Baht. Despite a sluggish economy, the company achieved total half-year revenue of 2,393 million Baht, maintaining a high gross profit margin and a net profit margin of nearly 20%. Growth was driven by explosive online sales and increased department store performance following the implementation of AI for inventory management. Consequently, the Board of Directors has approved an interim dividend payment of 0.52 Baht per share.
Mr. Matthew Kichodhan, CEO of MC Group Public Company Limited (MC), a leading fashion and lifestyle retail organization operating “Mc JEANS” for over five decades and entering its 51st year, disclosed the operating results for the second quarter of fiscal year 2026 (1st October – 31st December 2025). The group achieved a net profit of 296 million Baht, marking a 140% increase from the 123 million Baht recorded in Q1/2026. This reflects a slight 2.7% decrease compared to the same period last year, which saw a net profit of 305 million Baht. The net profit margin improved to 19.7%, up from 13.4% in the first quarter, while slightly lower than the 22.5% recorded in the same period of the previous year.
For the first 6 months of fiscal year 2026, the company reported a net profit of 419 million Baht, a slight 4.2% decrease from the 437 million Baht recorded in the same period last year. This was attributed to strategic investments in sales channel management and continuous promotional activities designed to stimulate consumer demand amidst a slow economic recovery. These promotional initiatives successfully drove revenue growth during the period.
Mr. Matthew stated that sales revenue for Q2/2026 totaled 1,492 million Baht, an increase of 591 million Baht or 65.59% from the previous quarter, and 901 million Baht or 11.7% increase compared to the 1,336 million Baht recorded in the same period last year. For the first half of fiscal year 2026, total sales revenue reached 2,393 million Baht, up 215 million Baht or 9.9% from 2,178 million Baht year-on-year. This growth was driven by robust performance in online channels and the successful retention of the offline customer base, navigating economic uncertainty and border situations despite the stimulus provided by the Half-and-Half Plus scheme.
“MC continues to maintain a strong gross profit margin. For the second quarter, the gross margin stood at 62.2%, while for the first half of fiscal year 2026, the overall gross margin remained high at 64.9%.”, Mr. Matthew added.
The CEO of MC Group stated that e-commerce channels continue to play an increasingly significant role, with “Mc Jeans” recently ranked as the top-selling brand on TikTok. For the first half of fiscal year 2026, online sales accounted for 26% of total revenue, up from 16% the previous year. Revenue from this channel reached 639 million Baht, an increase of 301 million Baht or 89.4%. Specifically for the second quarter, online revenue stood at 387 million Baht, up 175 million Baht or 82.7%.
Regarding offline channels, sales through the company’s own free-standing shops accounted for 54% of total revenue in the first half of the year, amounting to 1,306 million Baht, a decrease of 121 million Baht or 8.5%. Meanwhile, sales through department stores accounted for 17%, generating 386 million Baht—an increase of 7 million Baht or 1.9%. Specifically in the second quarter, department store revenue reached 248 million Baht, up 16 million Baht or 6.8%. “This success is a result of our strategic implementation of AI in storefront and inventory management,” the CEO of MC Group added.
Mr. Matthew noted that the strategic integration of AI into the company’s operations has significantly enhanced management efficiency and cost control. This initiative has driven the company to achieve consecutive record-breaking net profits and boosted the Return on Equity (ROE) to 20.4%, up from 19.2% at the end of the previous year.
Furthermore, MC Group maintains its status as a debt-free company with no interest-bearing liabilities, while its cash reserves continue to grow. As of 31st December 2025, the company held 2,154 million Baht in cash, cash equivalents, and temporary investments, an increase of 170 million Baht from 30th June 2025.
Mr. Matthew concluded that this robust performance and financial position led the Board of Directors to approve an interim dividend payment for the first half of fiscal year 2026 at 0.52 Baht per share. This represents a payout ratio of 98%, significantly exceeding the company’s policy of at least 40%. The XD (Ex-Dividend) date is set for 26 February, with the dividend payment scheduled for 12 March.
