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- Sansiri launches its strategic investment vehicle, “SANSIRI GROWTH INCUBATOR,” with a total commitment of 1 billion baht over three years.
- Focuses on businesses related to quality of life, with target entrepreneurs empowered under the Invest, Scale, Grow strategy to achieve 5-10x growth within 3-5 years.
- As of 2025, Sansiri’s non-core businesses generate 13% of total revenue, and the company aims to push this figure to 25% by 2030.
Thailand’s leading property developer, Sansiri Public Company Limited (SET: SIRI,) is advancing its New S-curve strategy with the launch of “SANSIRI GROWTH INCUBATOR”. This one-billion-baht strategic investment vehicle focuses on co-investing with SMEs that enhance everyday life in the real sector for the company’s transition from merely developing “residential projects” to creating “fully integrated living communities”. Designed to unlock the potential of chosen SMEs, this investment unit is ready to accelerate their expansion and propel them onto the global stage.
The SANSIRI GROWTH INCUBATOR was conceived as a strategic initiative to leverage its established property sector customer base to drive further business expansion. Along with Sansiri’s steady growth in the property sector, the company is aiming to increase revenue generation from non-core businesses to create a new S-curve for the company.
Napat Thavisin, President of International Operations at Sansiri Public Company Limited, reveals that Sansiri has laid down a three-year roadmap (2026-2028) for SANSIRI GROWTH INCUBATOR to invest in the real sector. “We are committed to transitioning from developing ‘projects’ to developing ‘communities.’ Rather than creating standalone residential developments, we aim to build an ecosystem that curates premium services to add appeal to and differentiate Sansiri’s projects. In the long term, this approach will drive sustainable value enhancement and strengthen our brand value,” Napat added.
Guided by its “Constructing Life, Not Just Building” philosophy, Sansiri recognizes that Thai SMEs in the real sector are “hidden gems” with high potential and strong identity. They, however, may have limited scalability capabilities or capital. With SANSIRI GROWTH INCUBATOR, they will be equipped with a powerful engine. These empowered local brands then will become global brands thanks to Sansiri’s business support, supply chain and high-quality customer base.
Supakorn Congsomjit, Vice President of Special Projects & Investment at Sansiri Public Company Limited, explains that Sansiri aims to invest in unique brands and serve as their mentor under its ISG Framework. ISG stands for Invest, Scale, Grow as follows:
- Invest with Vision: Sansiri looks for chemistry, searching for businesses that are not only in the Grow Stage but also share the same DNA as Sansiri. Sansiri intends to hold no more than 20% of these SMEs’ shares to ensure their founders remain the key drivers of the chosen businesses.
- Scale with 4 Supportive Pillars: Sansiri provides four pillars, which span from strategic counseling to back-office empowerment, covering finance, procurement, and laws. For accelerated growth, the chosen SMEs will also gain access to Sansiri’s locations and premium customer base.
- Grow with Sustainability: Sansiri seeks to create added value for “long-term growth,” paving the way for either continuous joint investments or exit pathways within five to seven years.
Supakorn added that Sansiri will generate returns from dividends and profits from holding these minority stakes. Following a period of continuous growth, these businesses can pursue an IPO or be positioned for a buyout, providing Sansiri with significant gains or a long-term shareholding position if the business lists on the stock exchange.
Data from EXIM BANK interestingly reveals that over 2.9 million small entrepreneurs in Thailand are trapped in the ailing domestic market. Financial barriers are also high, as banks tend to favor large corporations. Financial institutions believe SMEs have higher risks due to the lack of consistent purchase orders and a solid customer base.
“We provide far more than funding, as we intend to help build credibility with our expertise, business support, exceptional management, and strategic counseling. While small businesses often struggle to secure financial credit, our partnership makes this process easier by connecting them directly to financial institutions as a trusted source of funding. Through SANSIRI GROWTH INCUBATOR and its one-billion-baht investment budget over the coming three years, Sansiri is ready to close deals and add at least five businesses to our portfolio this year,” Napat concludes.
