Bangkok Airways Public Company Limited (SET: BA), led by Mr. Puttipong Prasarttong-Osoth, President, together with Ms. Leelapat Leelahavanich, Vice President – Finance, and Mr. Komkrit Ngamwongwirot, Director – Key Accounts & Ancillary Product, today announced the company’s vision and business direction for 2026 under the theme “Leading Aviation with Responsibility, Delivering Services with Sustainability.” This vision reflects Bangkok Airways’ commitment to operating a fully integrated aviation business that supports stable, long-term, and sustainable growth.
Market Outlook and Forward Bookings: Mr. Puttipong stated that, “The European tourist market recorded consistent growth over the past year, averaging approximately 11 percent. According to the International Air Transport Association (IATA), as of January 2026, global Revenue Passenger Kilometer (RPK) grew by 3.8 percent, with the Asia-Pacific region outperforming at 4.4 percent. He cautioned, however, that ongoing geopolitical tensions could affect international travel demand in the near term.
The company is closely monitoring the situation and will continue to adjust its operational strategies to maintain seamless and efficient service for passengers. As of 16 March 2026, the company’s advance bookings for travel between April and September 2026 increased by 1 percent year-on-year. Specifically, Q2 2026 advance bookings declined by 3 percent, while Q3 2026 bookings grew by a robust 9 percent.
Airport Infrastructure Enhancement: The company expects to commence construction of the Samui Airport Improvement Project in Q2 2026. The project aims to raise annual passenger capacity to 6 million, expand boarding gates from 7 to 11, enlarge commercial space to 4,000 square meters, and add 40 check-in points, including self-service kiosks. The project is scheduled for completion in 2030.
At Trat Airport, the runway extension to 2,000 meters has been completed. Construction of a new taxiway and three aircraft parking stands capable of accommodating jet aircraft such as the Airbus A320 is currently underway, with completion expected within one year.
Fleet Expansion: Bangkok Airways expects to operate between 22 and 26 aircraft in 2026. The current fleet comprises one Airbus A320, eleven Airbus A319s, and ten ATR 72-600s. The airline has placed an order for twelve new ATR 72-600 aircraft, with the first two deliveries scheduled for Q4 2026 and the remainder to follow through 2028.
ESG Commitment: Mr. Puttipong reaffirmed that “The company’s commitment to ESG principles across all three dimensions in 2026. On the Environmental front, Bangkok Airways continues to advance its “Low Carbon Skies by Bangkok Airways” initiative. Key efforts include the pilot deployment of Sustainable Aviation Fuel (SAF) on commercial flights and active support for government policies promoting SAF adoption, as part of the airline’s broader goal of achieving Net Zero Carbon Emissions by 2050. The company is also pursuing fuel-efficiency programs, increased recycling and upcycling, improved end-of-life waste management, and greater use of eco-friendly products across its operations.
On the Social front, the airline remains committed to developing its people and supporting communities across five dimensions: economy, society, education, environment, and health, guided by the philosophy “Care for People, Grow Together.” Flagship initiatives include educational support programs and the Bangkok Airways Boutique Series, which promotes sports tourism and stimulates local economic activity.
On Governance, Bangkok Airways upholds strong corporate governance standards, as evidenced by its “Very Good” rating in the 2025 Corporate Governance Report (CGR) survey, an “A” rating from the SET ESG Ratings, and the ASOCIO Award 2025 for Cybersecurity Excellence. The company continues to strengthen product and service quality, deepen supplier partnerships, foster innovation, and disclose sustainability information in accordance with international reporting standards.”
Financial Performance: Ms. Leelapat reported that, “In 2025, the company achieved total revenue of THB 26,067 million and a net profit of THB 3,580.3 million. Subsidiary businesses delivered strong growth:
- Bangkok Air Catering (BAC): Revenue of THB 1,289 million, up 19 percent year-on-year, serving 7.19 million meals.
- BFS Ground: Revenue of THB 3,481 million, up 3 percent, handling 77,123 flights.
- BFS Cargo: Revenue of THB 2,795 million, up 6 percent, processing 508,784 tons of cargo.
Sales and Marketing Strategy: Mr. Komkrit outlined that, “The company’s 2026 sales and marketing priorities. Ticket revenue is projected to be generated through the company’s own website at 26 percent and through other channels, including BSP agents, online travel agents (OTAs), call centers, and codeshare partners, at 74 percent.
By region, Europe remains the airline’s highest-revenue market at 40.3 percent, followed by Thailand and ASEAN at 33.5 percent, the Americas at 8.2 percent, North Asia at 6.7 percent, Australasia at 4.6 percent, South Asia at 3.6 percent, and the Middle East, Central Asia, and Africa collectively at 2.6 percent.
Key strategies for 2026 include:
- Proactive international sales, targeting markets with high inbound demand to Thailand and strong purchasing power. Priority markets include Russia, the Middle East, and Europe, alongside high-growth markets such as Kazakhstan, Saudi Arabia, China, and India, the latter two benefiting from visa-free access.
- Strengthening direct connectivity through API, NDC, and Direct Connect channels to address growing consumer preference for metasearch platforms and OTAs. The company will continue joint marketing campaigns with OTAs and deepen its partnership with Kayak to increase global visibility and booking reach.
- Airline partnerships, with a focus on supporting new international routes, particularly from Europe, in collaboration with Thai Airways, LOT Polish Airlines, and Condor, ensuring seamless connectivity for passengers and their baggage.
- Integrated travel insurance, following strategic agreements with Muang Thai Insurance and Allianz Partners Thailand to offer comprehensive travel insurance products directly through Bangkok Airways’ website booking process.
Marketing Highlights: Bangkok Airways will once again support sports tourism through the Bangkok Airways Boutique Series 2026, now in its eighth year. The series features half-marathon events across four iconic destinations: Trat, Samui, Sukhothai, and Chiang Mai, inviting runners to experience the best of Thailand alongside a unique sporting event. The series is presented by actress Yaya Urassaya, joined by popular artists including Green Ausadaporn, Mike Pattaradet, Pooklook Fonthip, and Pon Nawasch. The airline also launched a limited-edition running shirt under the theme “Run for Nature”, crafted from recycled plastic fibers, each shirt repurposing the equivalent of 20 plastic bottles, reflecting Bangkok Airways’ dual commitment to promoting active lifestyles and environmental stewardship.
