Reseller partners can sell faster, earn more, and build pipeline with automated tools and transparent pricing
Confluent, Inc. (Nasdaq: CFLT), the data streaming pioneer, announced Sell With Confluent, a new reseller program that gives system integrators everything they need to drive sales and grow their businesses in the data streaming platform market. This streamlined program will empower partners with automated quotes, instant approvals, and co-marketing funds to fuel their growth. They can now rapidly scale their data streaming businesses and meet customer needs for real-time solutions.
Data streaming is an important strategic priority for 86% of IT leaders, according to the 2025 Data Streaming Report. It’s now the backbone of most modern businesses, creating a massive opportunity for system integrators to meet customer demand and lead the market in real-time solutions. However, traditional reseller models hold them back with complex approval processes, unclear incentive structures, and lengthy deal cycles. Sell With Confluent addresses these challenges by providing partners with the tools and expertise to sell faster and capture market share.
“Our partners see the demand every day—businesses need a data streaming platform now,” said Kamal Brar, Senior Vice President, Partners and Technology Group at Confluent. “Sell With Confluent removes what’s been holding them back: slow approvals, murky pricing, complicated processes. We’ve made it simple so they can capitalize on the opportunity in front of them.”
Empowering Partners to Lead With Data Streaming
Sell With Confluent is built on three pillars designed to help system integrators close deals faster, earn more on every transaction, and scale their data streaming practices with confidence:
- Accelerated Profitability and Incentives. Confluent has restructured its rewards framework to ensure that partners are highly compensated for sourcing and closing deals, which creates opportunities for double-digit discounts that are market competitive.
- High-Velocity Automation. New self-service quoting tools will enable instant quote generation with programmatic discounts applied automatically. Partners also benefit from deal protection that safeguards sourced opportunities, ensuring that their pipeline investments are secure.
- Strategic Marketing and Co-Investment. The Business Investment Fund (BIF) provides access to co-investment funds for marketing activities that include workshops, regional events, and customer engagement programs. Partners can leverage pre-built regional playbooks to maximize local relevance and impact.
Hear From Confluent’s Partners
“Our partnership with Confluent reflects a shared belief in the transformative power of real-time data. Together, we help organizations across Thailand turn continuous data streams into faster decisions, stronger resilience, and AI-driven innovation. We look forward to deepening this collaboration to deliver lasting impact across industries,” said Siriwat Vongjarukorn, CEO at MFEC Public Company Limited.
“Real-time data is no longer optional. It is a critical foundation for digital transformation,” stated Supak Lailert, CEO of Yip In Tsoi Next. “By joining the Sell with Confluent program, we strengthen our ability to deliver scalable, secure, and enterprise-grade data streaming solutions to financial institutions, energy companies, healthcare providers, and large enterprises across Thailand. Together with Confluent, we are enabling our customers to modernize their data architecture and unlock real-time intelligence to drive measurable business outcomes.”
