TOPS, under Central Retail (SET: CRC), has reaffirmed its commitment to standing alongside Thai consumers by supporting government policy through its participation in the “Thai Chauy Thai” to ease the burden and reduce the cost of living, led by the Department of Business Development, Ministry of Commerce. The initiative aims to ease the cost of living and reduce household expenses amid rising energy costs that continue to drive up overall product prices.
As part of this campaign, TOPS is offering more than 656 Own Brand products with discounts of up to 50%, alongside special prices starting from just THB 10. The offering spans a comprehensive range of daily essentials across more than 11 brands, including TOPS, My Choice, Smarter, Love The Value, Chef Selection, Baggy, Sofu Skin, Snacker, Yindee, Kon Thai และ Juvie. In addition, TOPS is maintaining price stability on over 10 essential items, such as rice, canned fish, fish sauce, garbage bags, tissue paper, dishwashing liquid, and laundry detergent. The campaign runs from today until 31 May 2026.
On the official launch day, the event was presided over by Prime Minister Mr. Anutin Charnvirakul, alongside Minister of Commerce Mrs. Suphajee Suthumpun, and Mr. Poonpong Naiyanapakorn, Director General of the Department of Business Development, who visited the TOPS product booth. Executives from Central Food Retail Co., Ltd., under Central Retail, Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV, and Ms. Siriwan Suriyamongkol, Director of Own Brand, were present to extend a warm welcome and showcase the strength and quality standards of TOPS’ products, reinforcing consumer confidence. The event took place at Santi Maitri Building, Government House.
In addition, in preparation for the official launch, TOPS welcomed Mr. Poonpong Naiyanapakorn, Director General of the Department of Business Development, on a site visit to TOPS at Central Westgate to inspect operational readiness and reinforce consumer confidence.
