The Announcement of the Trade Competition Commission on the Business Operation of Multi‑sided Platforms (E‑Commerce) (the “Guidelines”) establishes comprehensive guidance on acceptable practices under the completion law applicable to multi‑sided e‑commerce platforms, responding to the unique competitive risks posed by digital markets. In particular, it addresses concerns arising from network effects, control over user access, algorithm‑based decision‑making, and the accumulation and use of business data, which may enable platform operators to distort competition or unfairly disadvantage trading partners.
The Guidelines fall within Thailand broader regulatory scheme for digital markets which includes a parallel regulatory scheme under the Royal Decree on Digital Platform Service Businesses. Under that regime, the Electronic Transactions Development Agency (“EDTA”) handles platform service regulation; whereas the Guidelines focus on behaviour in these markets from a competition specific focus.
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