Makro Showcases ‘Live Like A PRO’ Food Innovation at THAIFEX–ANUGA ASIA 2026

  • Makro Joins THAIFEX–ANUGA ASIA 2026
  • Delivering “Live Like A PRO” Experience through a Comprehensive Food Destination
  • Reaffirming Its Leadership in the Regional Food Business

Makro, a leading wholesale business under CP AXTRA Public Company Limited (SET: CPAXT), is reinforcing its position as a regional food business leader with the launch of the Makro Pavilion at THAIFEX–ANUGA ASIA 2026, Asia’s largest food and beverage trade show. Designed around the theme “Makro No.1 Together,” the pavilion positions Makro as a trusted business partner committed to supporting entrepreneurs across every dimension, from sourcing quality ingredients and developing products and business solutions to creating new commercial opportunities that strengthen competitiveness and drive success in today’s food industry.

Makro also offers a range of business solutions that reflect its strength as a fully integrated Food Destination, delivering the “Live Like A PRO” experience tailored to HoReCa operators and modern food entrepreneurs. The pavilion brings Makro’s PRO capabilites to life through five key solutions: PRO Chef, a live cooking demonstration area featuring renowned celebrity chefs; PRO Mixologist, where professional baristas and mixologists craft creative beverages; PRO Cafe, offering premium-grade coffee and solutions for café and bakery businesses; PRO Kitchen, with high-quality kitchen equipment and electrical appliances; and PRO Business, a Business Matching area connecting entrepreneurs with food industry partners. Together, these solutions reaffirm Makro’s position as a Business Enabler for modern entrepreneurs.

The pavilion also features a wide variety of food product showcases, underscoring Makro’s expertise in sourcing high-quality ingredients from around the world. Highlights include fresh food, meat, fruit and vegetables from both local and international sources, dry food and beverages, ready-to-cook and ready-to-eat products that showcase future food innovations that meet the demand for convenience, speed, and quality, and a premium wine zone with selections sourced from leading global producers.

Makro also highlights its popular Own Brand or House Brand products, covering both Ready-to-Cook (RTC) categories such as meat and seafood, and Ready-to-Eat (RTE) categories such as snacks, bakery items, cheeses, and ready-to-eat meals co-developed with renowned chefs. These offerings reflect Makro’s strength in product innovation and collaboration with global partners to serve the full needs of modern food businesses.

The pavilion also features Exclusive Brand and imported products from leading global producers, such as Charles House, Haday, Barilla, Carbonell, and Harvey Beef, as well as foodservice equipment brands like Cuckoo, giving entrepreneurs more options to support their operations. Makro also showcases Makro PRO, its omni-channel platform that seamlessly connects the purchasing experience and enables entrepreneurs to manage their businesses with greater efficiency, reflecting Makro’s role as a trusted business partner growing alongside entrepreneurs under the philosophy “Growing together, Moving forward together.”

Entrepreneurs and visitors interested in professional food business solutions are invited to visit the Makro Pavilion at THAIFEX–ANUGA ASIA 2026, Booth QQ15, Hall 11, IMPACT Muang Thong Thani, from 26–30 May 2026. For more information and updates, please visit Facebook: Makro-แม็คโคร.