Global chip stocks have staged a significant rally as robust demand and escalating prices for memory chips fuel optimism across the semiconductor sector. The surge has been bolstered by increased spending from data centers driven by artificial intelligence applications, resulting in tighter supply and pushing memory chip prices to new highs. This industry-wide momentum has lifted shares of key players including Micron Technology, SK Hynix, and Samsung Electronics, as investors anticipate further gains amid the ongoing memory chip boom.
Thailand’s Depositary Receipts (DRs) referencing Micron Technology, Inc. saw robust trading interest on 18 June 2026, tracking gains in the US-listed Micron shares. By late afternoon, MICRON01, issued by Bualuang Securities, rose by 3.72% to THB 22.30, while MICRON80, issued by Krungthai Bank, gained 3.65% to THB 35.50.
Micron Technology shares closed at $1,043.19 in the US on 17 June, rising 2.20%, with further gains in pre-market trading at $1,086.53, up another 4.15%. The share price of SanDisk Corp reversed its loss on Wednesday to a 3.8% gain at $2,033 per share in a pre-market session.
Meanwhile, shares of SK Hynix Inc. jumped 6.5% and Samsung Electronics climbed 4.6% on Thursday. However, there are currently no Depositary Receipts (DRs) for SK Hynix or Samsung available on the Thai stock market.
All four companies are among the world’s top memory chip manufacturers and are key suppliers in the global technology sector.
The bullish sentiment is driven by positive outlooks for the memory industry amid reports that Apple is preparing to raise prices across its product lines. According to the Wall Street Journal, Apple CEO Tim Cook cited the unsustainability of absorbing rising memory and storage costs, signaling an upward trend in demand and prices for memory products.
The surge in demand for AI data centers has resulted in fierce competition for memory chips, intensifying supply shortages and pushing costs higher across the industry. Apple, previously able to keep prices steady through proactive inventory management, will now adjust prices in response to market pressures, though the company has yet to specify which products will be affected or when.
Analysts expect premium models, such as the upcoming iPhone 18 Pro, will see the largest price increases, while higher memory and storage configurations will bear the greatest cost hikes. Apple has already signaled a shift in pricing strategy by increasing the MacBook Air’s starting price and discontinuing its entry-level Mac Mini.
No timeline has been set for these increases, but new Apple product launches, including a foldable iPhone and the iPhone 18 Pro, are anticipated later this year.
