Somcharn Suphapitiporn, Chief Operating Officer of Pet Business at Betagro Public Company Limited (SET: BTG), revealed that the pet food business is witnessing rapid growth. The company targets to nearly triple pet food group revenue within three years (2026-2028), reaching THB 5.6 billion, with an average annual growth rate of 30%.
At the same time, BTG aims to increase its pet food market share from the current 5% to nearly 8% by 2028 through branding strategies, production expansion, and a focus on sustainability (ESG). The company has allocated a 15 – 20% annual budget for marketing and branding to support sales. Currently, 35% of revenue comes from original equipment manufacturer (OEM) services, while 65% comes from its own brands. BTG intends to adjust the revenue mix to 70% from its brands and 30% from OEM.
For 2026, BTG expects its pet food segment to generate THB 3.3 billion in revenue, a 24% increase compared to the previous year’s THB 2.66 billion (2025 revenue saw a 25% year-on-year increase). In 1Q26, revenue from the pet food segment reached THB 721 million, representing continual growth of 22% compared to the same period last year. This is driven by increased production capacity, expanded distribution channels, and aggressive entry into international markets.
Currently, domestic sales account for 65% of total sales, while exports make up 35%. The company’s products are distributed in 16 countries, while maintaining this sales ratio. In 2025, domestic sales increased by 18% from the previous year, while exports rose by 43%.
BTG continues to advance international market penetration, focusing primarily on Asia-Pacific (APAC) countries, maintaining a strong customer base in the Philippines, Japan, and Malaysia—key markets for Thai pet food imports. Future expansion is planned for new major markets such as the United States, South Korea, UAE, and Bahrain.
Somcharn added that over the next three years, BTG’s pet food group will continuously invest to support growth, including production capacity expansion. BTG plans to boost production capacity from the current 9,000 tons per month, currently at 75% utilization, with expectations to reach 85% in 2027. The company will commence feasibility studies on plant expansion in 2027.
In tandem, BTG also prioritizes research and development to create new product groups, especially premium and prescription diet pet foods, which yield higher margins. The company aims to adjust its product portfolio so that premium and standard pet foods comprise 55% of offerings within three years.
Furthermore, BTG is investing in ESG, with ongoing initiatives to use clean energy and meet the goal of reducing greenhouse gas emissions by 20% by 2030. Plans include converting all boiler machinery to 100% bio-fuel within 1-2 years (from the current 60% woodchip usage) and installing an additional 0.6 megawatts of solar panels (to an existing 2.7 megawatts) to increase clean energy use at its facilities.
Previously, BTG faced limited impact from war-induced raw material price surges of 5-7%, thanks to risk management strategies such as forward booking and coordinated stock management with affiliates. Additionally, the shift to biomass energy helps lower energy costs while aligning with ESG objectives, Somcharn concluded.
