As consumers increasingly prioritize convenience, product quality and value for money, neighborhood retail stores are playing a greater role than simply serving as places to shop for everyday essentials. They have become an integral part of daily life and trusted community hubs that consumers can rely on.
In response, Lotus’s go fresh, the neighborhood retail business operated by CP AXTRA Public Company Limited, is continuing to evolve its store formats to meet the diverse needs of local communities, while enhancing operational efficiency and strengthening its environmental sustainability efforts.
From Neighborhood Stores to Everyday Shopping Destinations
Lotus’s go fresh aims to meet consumers’ everyday shopping needs through a wide range of products, including fresh fruits and vegetables, meat, frozen food, ready-to-eat meals and essential household goods. The business places strong emphasis on product quality, freshness, value for money and convenient access to everyday essentials close to home.
At the same time, the company continues to develop its store formats and sizes to align with consumer behavior in different communities, enabling customers to conveniently find everything they need, from ingredients for daily meals to household necessities. It also connects in-store shopping with online channels and delivery services to offer greater convenience for consumers in the digital era.
The development of Lotus’s go fresh therefore goes beyond expanding customer access. It focuses on creating shopping experiences that reflect the real needs and lifestyles of people in each area, with local communities at the heart of its business development strategy.
Advancing Environmental Management Across the Business Value Chain
Beyond product and service development, efficient resource management is another key priority in CP AXTRA’s business operations, particularly waste and surplus food management. This is a critical issue for retail businesses involving food products throughout the supply chain, from procurement and storage to distribution and sales.
The company drives systematic waste management through three key strategies:
- Measure – Accurately measuring and collecting waste data to identify sources and develop targeted solutions.
- Prevent – Preventing waste at the source through effective procurement planning and inventory management aligned with customer demand.
- Divert – Redirecting surplus food and discarded materials for beneficial uses in various forms, reducing the amount of waste sent to landfills.
These efforts include applying technology to forecast product demand, as well as redistributing surplus food that remains safe and in good condition to people in need through the “กินได้ไม่ทิ้งกัน” (Food Surplus Sharing) initiative. Food waste is also converted into useful resources, such as animal feed and organic fertilizer, while plastic waste sorting and recycling are encouraged to transform discarded materials into valuable resources once again, in line with the principles of the circular economy.
This integrated approach not only helps reduce environmental impacts but also improves resource efficiency and creates value for society and local communities. CP AXTRA has set a target of achieving Zero Waste to Landfill by 2030.
Lotus’s go fresh Krabi Town: A Model Store for Zero Waste to Landfill
CP AXTRA’s commitment is reflected in tangible results. Lotus’s go fresh Krabi Town has received the “Zero Waste to Landfill Store” certification from LRQA, a leading global independent assurance provider. This achievement forms part of CP AXTRA’s milestone as the first company in Thailand to receive this certification.
The certification recognizes the store’s systematic management of waste and surplus food, covering every stage from measuring and monitoring waste volumes and preventing waste at the source to sorting and recovering discarded materials for further use. These practices help ensure that waste is diverted from landfills wherever possible.
The achievement at Lotus’s go fresh Krabi Town represents more than simply receiving an international certification. It demonstrates how sustainability principles can be translated into practical retail operations and marks another important step in strengthening the company’s environmental management practices.
