CPF’s “Cheewa Pork” Wins 2 Awards in SET Awards 2021

Charoen Pokphand Foods Public Company Limited (CPF) received two awards from the SET Awards 2021 which are the Outstanding Innovative Company Awards from the premium pork rich in OMEGA-3 branded “Cheewa pork”, and the Highly Commended in Sustainability Awards for listed company with more than 100 billion market capital. 

CPF was presented the Highly Commended in Sustainability Excellence in recognition of the company’s successful business operations in line with sustainable practices, and the Outstanding Innovative Company Awards that demonstrate outstanding achievement on developing novel pork meat enriched with OMEGA-3 that follows extensive breeding, feed development and eco-friendly farming concerning Animal Welfare. The award presentation ceremony was organized online in which represented by Mr. Siripong Aroonratana, CPF chief operating officer, participated.

Mr. Prasit Boondoungprasert, Chief Executive Officer of CPF, said that the company strives towards responsible food production as well as developing innovations for a better health of people across the globe. As a result of this commitment, CPF has partnered with DuPont, the world’s leading scientific expertise to produce a special breed of pig and raise them in a closed farm that is equipped with advanced technologies and internationally-recognized animal welfare practices. Subsequently, the pigs are healthy and happily without the need for antibiotic treatment, making the meat 100% antibiotics-free. Backing up this process are extensive research and the certification from NSF, a leading international organization in sanitation and food safety standardization. Cheeva Pork was also named the most innovative product at THAIFEX–Anuga Asia 2020.

“Cheeva pork is a novel healthy food product for consumers,” Mr. Prasit said, adding that the outbreak of COVID-19 caused consumers to turn their attention to food as medicine diet as the beginning of competition in the healthy meat market and there will be more food producers to enter the segment due to the growing demand in Thailand as well as opportunity to export to foreign markets. 

Aside from Cheeva Pork’s achievement, CPF also received the Highly Commended in Sustainability Awards, which are given to listed companies with outstanding sustainability practices and good corporate governance.

CPF was also selected to be included in the list of Thailand Sustainability Investment (THSI), a recognition for Thai listed companies that conduct business responsibly and taking into account the sustainable growth of environment and society, for the 7th year. CPF is among the very first companies in Thailand to initiated COVID-19 relief project so-called “CPF food from the heart against Covid-19”, donating millions of packs of ready-to-eat  meals, drinks and other food supplies to medical staffs, frontline workers and vulnerable groups in 500 locations nationwide.