SABINA Reports Strong 3Q23 Performance with Quarterly-High THB119 Million of Net Profit

SABINA’s Q3/ 23 operating results (July – September) revealed a net profit of 118.9 million baht, a highest ever quarterly profit with 18.6% Y-o-Y increase. The Company achieved a total revenue of 852.5 million baht, marking 9.1% Y-o-Y growth. SABINA’s Net Profit Margin (NPM)) at 13.9% reflected its ability to maintain its profit growth efficiently with suitable management strategy. The growth was significantly supported by the Non-Store Retailing channel which had expanded up to 56.7% growth due to 9.9 campaigns and ongoing marketing activities. The last quarter of this year is expected to be driven by mega campaign 11.11 to help this year’s total revenue to surpass its target.

Miss Duangdao Mahanavanont, CEO of SABINA Public Company Limited or SABINA, a manufacturer and distributor of “SABINA” lingerie products revealed the Company’s Q3/23 net profit of 118.9 million baht, a highest ever quarterly profit from 117 million baht in Q3/19 prior to the Covid-19 outbreak while its Q3/23 total revenue of 852.5 million baht increased by 9.1% Y-o-Y.

The growth was significantly supported by sales volume from the Company’s Non-Store Retailing (NSR) channel in quarter 3 which had expanded up to 56.7%. Its Retail channel, the domestic distribution channel, continued to grow but at a slower pace at 1.7% due to an adjustment of the distribution channel to serve the changing market situation. Although there was an increase in tourist numbers, the economy gradually expanded, leading to a slowdown of domestic consumption. SABINA’s OEM channel also declined in line with the overall global economy and the economy of clients in Europe with a tendency to improve from the previous quarter.


For the nine-month operating results (January – September), the Company’s total revenue of 2,579.7 million baht increased by 9.7% and the net profit of 349.0 million baht grew by 12.2% from the same period of 2022.

“The record-high quarterly net profit did not only reflect our ability to achieve better performance compared to the period before the Covid-19 epidemic, it also reflected the quality and suitability of the management process, especially effective cost management covering from manufacturing process to product distribution, focusing on NSR. The Company also implements its non-stock strategy to help stores not to stock a large amount of products by using effective order and delivery processes, leading to our ability of cost management, and maintaining profitability as targeted. This can be seen from the Net Profit Margin (NPM) in quarter 3 of this year at 13.9%”, said SABINA CEO.

In addition, in quarter 3 of this year, SABINA also received supportive factor from 9.9 mega shopping campaign as the number 1 brand of fashion product group, generating the highest sales volume on leading online shopping platforms: Shopee and Lazada, guaranteed with Consumer Choice Award from Shopee Partner Awards 2023 and LazMall Local Superstar Award from Lazada Group at LazMall Brands Future Forum (BFF) 2023, emphasizing SABINA’s online distribution success.

SABINA still maintains its 10-15% target growth with confidence and possibility to surpass the target due to favorable situation, especially toward the end of this year when there is the last mega campaign, 11.11 campaign, awaiting. It is believed that SABINA is still the brand in the fashion group to generate the highest sales volume. Meanwhile, around the end period, SABINA’s new collections are to be launched to serve the needs of its customers. The new collections will be launched to serve the festive season, as well as the government’s measures to stimulate economy and spending, important supportive measures of the year-end period.