AIS Crowned ASEAN’s Top Corporate Brand 2023, Solidifying Thailand’s Brand Leadership

AIS, Thailand’s leading telecommunications company, proudly announces its recognition as the ASEAN’s Top Corporate Brand 2023, solidifying its position as the foremost telecommunications organization in the region. This accolade, valued at USD 9.83 billion according to CBS Valuation, marks AIS as the sole Thai company to receive this prestigious award in the Southeast Asia.

AIS has consistently demonstrated excellence in the telecommunications sector, catered to the evolving needs of customers and investors. This award follows AIS previous successes, including five consecutive years of being named Thailand’s Top Corporate Brands in the Information Technology and Communication category, leading to induction into the Thailand’s Top Corporate Brand Hall of Fame in 2016.

Somchai Lertsutiwong, Chief Executive Officer of AIS, underscored the company’s commitment to digital infrastructure development, customer satisfaction, and responsible corporate management for the past 34 years. He declared, “Our core philosophy revolves around advancing digital infrastructure for the nation’s benefits and delivering unparalleled the digital communication and services. We remain dedicated to responsible benefit management, encompassing fairness, investment, revenue generation, and sustainable returns, all in alignment with our vision and commitment to fostering a strong and sustainable brand.””

The CBS Valuation, a trusted brand valuation tool developed by the Faculty of Commerce and Accountancy at Chulalongkorn University, played a crucial role in determining AIS’s brand value. This tool, designed by Prof. Emeritus Dr. Guntalee Ruenrom and Asst. Prof. Dr. Aek Pattaratanakun, received recognition as an outstanding research project in economics from the National Research Council in 2014. It has been actively contributing to brand research for 15 years.

Mr. Somchai concluded by expressing his immense pride in receiving the ASEAN’s Top Corporate Brand 2023 award, considering it a significant honor and a powerful testament to AIS’s unwavering dedication to build organizational strength. he reaffirmed the continued commitment of AIS employees to prioritizing customer satisfaction, pursuing ongoing development, and embracing the integration of future technologies. These efforts, he emphasized, would contribute not only to the company’s sustainable growth but also to the thriving digital economy of Thailand. The award, he emphasized, is not just a recognition for AIS but also a landmark achievement for Thailand. It served as a shining example of the private sector’s capability to play a pivotal role in supporting the country’s continued growth and advancement on the ASEAN stage.