AIS is marking its 35th anniversary by announcing a transformative step forward as the nation’s leading digital service provider. Under the leadership of its forward-thinking digital executives, the company is committed to harnessing the power of Artificial Intelligence (AI) to elevate Thailand’s competitiveness, strengthen the economy, and build a sustainable society for the future.
To thank its more than 51 million customers nationwide, AIS is launching a major campaign, “AIS 1 Point 12 Weeks 12 Wow”, offering exclusive privileges throughout 12 consecutive weeks. Starting from October 1, 2025, customers can use just 1 AIS Point to redeem exclusive privileges every week for 12 consecutive weeks over a full 3-month period.
The campaign begins with a grand prize car giveaway in the very first week, followed by a variety of weekly rewards and experiences designed to surprise and delight. Beyond customer appreciation, AIS is reaffirming its commitment to sustainability. Through AIS Academy for Thais, the company is hosting seminars to enhance digital skills for Thai people. Additionally, AIS is donating vital medical equipment to hospitals in remote areas, expanding access to healthcare and reinforcing its mission to create long-term positive impact for society.
Mr. Somchai Lertsutiwong, Chief Executive Officer of AIS, stated: “For more than 35 years, AIS has played a pivotal role in laying the foundation of Thailand’s digital infrastructure, becoming a key pillar in driving the nation’s telecommunications industry to global standards. We have never limited ourselves to being just a network operator, but have grown into a full-fledged Cognitive Tech-Co, leveraging technology and innovation to enhance quality of life and empower Thai businesses.
Today, AIS continues our journey into a new chapter with the power of AI under the concept of ‘AI for a Sustainable Nation.’ Our goal is to connect every sector to grow together, driving the Thai economy forward with strength and sustainability. Guided by the vision of a new generation of leadership, AIS is ready to lead the organization into the future, with three new digital leaders spearheading the mission to reinforce Thailand’s position as a prominent and powerful digital leader.”
Mr. Pratthana Leelapanang – Deputy Chief Executive Officer – Chief Operating Officer Being the front-line leader, he has laid a solid foundation for AIS’s core businesses in telecommunications and internet services, ensuring readiness to support every aspect of the Thai digital lifestyle. Under his leadership, the network has become more than just infrastructure — it is the “power that fuels the nation’s growth”, delivering reliability every single day.
Mr. Tee Seeumpornroj – Deputy Chief Executive Officer – Chief Financial Officer A visionary for the future, he has crafted strategies to guide AIS toward the Next S-Curve, driving new business growth with a sustainable and balanced approach. His leadership ensures AIS enters a “new business dimension” with stability and confidence.
Ms. Kantima Lerlertyuttitham – Deputy Chief Executive Officer – Chief Corporate Officer The driving force behind AIS’s people power, she has built a strong foundation of “People–Culture–Sustainability.” By shaping strategies for talent and organizational development, she ensures continuous growth while embedding sustainability alongside society. Under her vision, every AIS achievement is transformed into opportunities for the Thai community.
With 35 years of strength and resilience, AIS is ready to advance in three key dimensions — Business, Customers, and Thai Society — setting new standards for the nation as follows:
1. 35 Years of Business Growth: From its strong foundation in telecommunications and internet services, AIS has continually evolved over the past 35 years and is now stepping into a new era with three core business pillars: Retail Tech: Elevating the complete customer experience. Entertainment Platform: Through AIS PLAY, uniting the best of world-class entertainment and sports. Digital Finance: Driving the future of digital finance in Thailand, in collaboration with OR and KTB, to jointly develop a Virtual Bank. This initiative will expand access to financial services for all Thais, helping build a secure and sustainable economic future for the country.
2. 35 Years of Customer Trust: AIS expresses heartfelt gratitude to its over 51 million customers nationwide with the launch of the grand campaign “AIS 1 Point 12 Weeks 12 Wow.”
From October 1, 2025, customers can turn just 1 AIS Point into exclusive privileges or weekly chances of ‘WOW’ over a 12-week period (3 full months). The campaign kicks off with the first big surprise — 1 Point = 1 Entry for a chance to win major prizes including cars, motorcycles, gold, and many more rewards. Each week will also feature exclusive surprise, from value-packed digital packages to premium entertainment content, delivering experiences that go beyond expectations — all accessible through myAIS.
3. 35 Years of Standing Beside Thai Society: At the heart of AIS is its people — not only creating value for customers but also raising industry standards while carrying forward the enduring mission of “Think Ahead, For Everyone.” This year, AIS will continue this mission by: Hosting the AIS Academy for Thais grand seminar to elevate digital skills for the Thai people. Supporting healthcare sustainability by donating essential medical equipment to hospitals in remote areas, extending access to quality healthcare for all.
Through these initiatives, AIS reaffirms its dedication to growing hand in hand with Thai society, ensuring a future of sustainable progress for all.
“From this day forward, AIS will not only be a telecommunications service provider, but also a driving force in establishing Thailand’s digital foundation — harnessing the power of AI and innovation to propel the Thai economy, create equal opportunities for people to access progress, and enhance the quality of life for all. We will drive the nation forward toward a future of stability and sustainability.” Mr. Somchai concluded.