Thai Airways International Public Company Limited (SET: THAI), Commercial Department, hosted the THAI Global Commercial Conference 2026 under the theme “Elevated by Heartware. Refining a New World with THAI.”
The conference served as a platform to communicate THAI’s commercial direction, provide updates on business strategies, and outline product and service development plans aligned with the rapidly evolving aviation landscape. Approximately 500 business partners and ticketing agents from around the world attended the event at Royal Orchid Sheraton Riverside Hotel Bangkok.
The conference reflected THAI’s growth trajectory anchored in three integrated pillars: Heart-work, Heart-ware, and Heart-sales. Heart-work strengthens organizational capability; Heart-ware places “heart” at the core of crafting travel experiences enriched by a genuine human touch; whereas Heart-sales builds trust with partners worldwide to sustain commercial competitiveness. Together, these pillars align with network development and commercial strategy to elevate travel beyond connectivity — fostering lasting engagement and meaningful relationships.
Mr. Chai Eamsiri, THAI’s Chief Executive Officer, stated that Thai Airways’ role as national-flag carrier is not only connecting people and investments, but also showcasing the Thai identity through the products and services onboard. He reaffirms that the success of THAI Global Commercial Conference this year comes from the cooperation and team-work of every stakeholders in transforming the strategy into real journeys.
Mr. Kittiphong Sansomboon, THAI’s Chief, Commercial Officer, led the Commercial Executive team in presenting THAI’s growth vision. The strategy encompasses expanding market opportunities, strengthening the route network, elevating the passenger experience, and cultivating strategic partnerships worldwide — driving the organization toward sustainable Commercial Excellence.
THAI Global Commercial Conference 2026 was not only a forum for business updates but also a meaningful opportunity to strengthen relationships, build confidence, and inspire collaboration among global partners. The conference embodied THAI’s commitment to co-creating purposeful travel experiences and shaping the future of aviation under the guiding principle of “Elevated by Heartware. Refining a New World with THAI.”
