Charoen Pokphand Foods Public Company Limited (SET: CPF), a leading global agro-industrial and food company, is strengthening Thailand’s potential as a regional hub for food innovation at THAIFEX–Anuga Asia 2026 under the theme “Food Innovation for Wellness.”
The theme reflects CPF’s commitment to developing food innovations through research and development, with a focus on nutrition, great taste, convenience and evolving consumer needs. CPF also aims to build strong strategic partnerships to deliver high-quality and sustainable food experiences to consumers around the world.
Prasit Boondoungprasert, Chief Executive Officer of CPF, said today’s consumers are looking for food that goes beyond great taste and safety. They also expect convenience, nutrition and responsible production.
“CPF is committed to continuously applying innovation across every stage of our production process to deliver better food experiences, support better quality of life and respond to the changing needs of consumers worldwide,” Mr. Prasit said.
At THAIFEX–Anuga Asia 2026, CPF is showcasing a diverse portfolio of ready-to-eat meals, premium protein products, convenience foods, and international award-winning menu innovations from CPF’s global brand portfolio. The company also highlights its achievement in elevating Thai chicken to meet stringent Space Food Safety Standards, reinforcing Thailand’s reputation as the Kitchen of the World.
Featured wellness products include Benja Chicken and Cheeva Pork, which apply innovation to promote animal health from within. The animals are fed with flaxseed and probiotics and are raised without antibiotics throughout the farming process. This results in naturally tender meat with key nutrients, including natural Omega-3, at up to 2.5 times higher than conventional products.
Innovation for quality products
CPF continues to reinforce its strength in product innovation after winning recognition at the THAIFEX–ANUGA Taste Innovation Show for six consecutive years. This year, CPF presents CP Chicken Basil Rice Sausage, an innovative product inspired by Thailand’s No.1 street food favorite. The product brings together the aroma of holy basil, Thai-style spiciness and whole-grain rice in a convenient chicken sausage format that can be enjoyed anytime and anywhere.
The company is also showcasing international-market products under Authentic Asia and Kitchen Joy, bringing authentic Thai and Asian recipes into convenient ready-meal formats. These include Green Curry Chicken, Chicken Panang Curry, Tom Yum Chicken, Mala Shrimp Wonton and Laksa Shrimp Wonton, which are now available in more than 18 countries across Europe and the United States.
A key highlight is Kitchen Joy – Thai Cube, a well-known best-selling product among European consumers. Thai Cube captures the appeal of Thai cuisine through more than 20 flavours in a modern ready-meal format designed for easy enjoyment in just a few minutes.
CPF is also presenting products from CP Nippon, a new brand developed through the partnership between CPF and NH Foods Ltd. of Japan. Featured products include hamburg and cheese gyoza, offering visitors a taste of Japanese-style ready-to-cook and ready-to-eat innovation.
Complete Solutions for Business Partners and Consumers
Guided by its “Kitchen of the World” vision, CPF is using THAIFEX–Anuga Asia 2026 as a platform to showcase a broad portfolio of ready-to-cook products, ready-to-eat meals, high-protein wellness products and Asian-inspired menus developed for global markets.
The company aims to strengthen collaboration with business partners and support new opportunities for the future food industry through flexible food innovations and solutions that respond to changing market needs.
Visitors can experience CPF’s global food innovations at CPF Booth No. 1-RR01 and 1-RR15, Challenger Hall 1, IMPACT Muang Thong Thani. 26–29 May 2026, 10.00–18.00 hrs. Business Days for trade visitors 30 May 2026, 10.00–20.00 hrs. Public Day
