For the first time in the retail industry, happiness is placed at the heart of the entire experience from design to experience design. Happitat is therefore more than a destination; it is a “world of happiness” where people of every generation can live, connect, and enjoy life in balance with nature, lifestyle, and quality of life.
CP AXTRA (SET: CPAXT) has developed a business model that makes happiness tangible, seamlessly integrating the principles of Happy-Healthy-Sustainable into every aspect of the destination.
From a shopping center to a “Happy-Healthy Lifestyle Destination” where people can enjoy a full day of living, working, dining, and leisure.
Spanning more than 200,000 square meters, Happitat brings together leading retail brands, renowned restaurants, premium products from around the world, learning and entertainment spaces, and wellness activities designed to continually attract visitors. Every element is thoughtfully designed to create experiences, happiness, engagement, and lasting memories that cater to a multi-generational lifestyle from children and working adults to seniors.
Sustainability That Goes Beyond a Concept
At the heart of the concept is the design of more than 30 rai of green space, which helps absorb greenhouse gases, complemented by an air intake system that efficiently filters outdoor air before circulating it throughout the development. The buildings are also designed to maximize the use of natural light, helping reduce energy consumption, while the project is working toward its Zero Waste to Landfill goal by eliminating waste sent to landfill.
Beyond environmental sustainability, Happitat also places strong emphasis on economic sustainability. Through “Talad Jai Dee” (Kindness Market), farmers and small-scale entrepreneurs are given space to showcase and sell their products, helping local businesses expand their market opportunities and generate sustainable income.
Happitat represents a new model for the future of retail—reflecting the transformation of Thailand’s retail landscape. CP AXTRA looks beyond sales, placing equal importance on experiences, people’s quality of life, and sustainability, while paving the way for Thai retail to take on a greater role and reach new heights across the region.
