AIS (SET: ADVANC) is delivering a complete ownership experience for iPhone 18 Pro and iPhone 18 Pro Max, reinforcing its position as a Digital Lifestyle Destination that seamlessly brings together Device, Network and Service through three key VIP pillars. V – Value delivers greater value and compelling offers through the “Turn Sabai, Pay 0 Baht” campaign.
Meanwhile, I – Infrastructure / Network enables customers to unlock the full potential of the latest iPhone on AIS 5G-ADVANCED, backed by AIS’s position as the first and only operator in Southeast Asia to enable the simultaneous aggregation of multiple carriers on 5G SA for both downlink and uplink. P – Personalized Convenience provides seamless, personalized services tailored to each customer, making every upgrade easier, more rewarding and ready to use from day one. On September 18, 2026, the first day of official availability, customers turned out in strong numbers to collect their new devices at AIS SIAM, AIS Shops and authorized dealers nationwide.
Mr. Prapat Siangjan, Chief Retail Management Officer of AIS, said: “Customer behavior clearly shows that iPhone users have strong loyalty, upgrade their devices regularly, and place significant importance on getting the best value when switching to a new device. At the same time, their existing devices still retain value that can be put to good use. This insight led to the introduction of ‘Turn Sabai, Pay 0 Baht’, which is designed to make upgrading to the latest iPhone easier while reducing the financial burden for customers.
By combining the value of their existing device with additional value from AIS, package discounts and service privileges, customers can enjoy even greater value in a single offer. At the same time, the customer experience should not end with simply owning a new device. Customers should also be able to enjoy its full capabilities on a 5G-ADVANCED network that is ready to support the latest features of iPhone. For AIS, a great upgrade means bringing together value, technology and a seamless experience that is ready from day one.”
Three Key VIP Pillars
1) V – Value: “Turn Sabai, Pay 0 Baht” Making upgrades easier and more rewarding.
AIS elevates the trade-in experience through the “Turn Sabai, Pay 0 Baht” campaign by combining the value of customers’ existing devices—regardless of condition grade—with additional value from AIS, package discounts, and service benefits. This helps reduce the cost of upgrading and makes moving to the latest iPhone more convenient and accessible.
2) I – Infrastructure / Network: Unlocking the Full Potential of iPhone on 5G-ADVANCED.
AIS customers can experience the full capabilities of the latest iPhone on the AIS 5G-ADVANCED network, backed by AIS’s readiness as the first and only operator in Southeast Asia to enable multi-carrier aggregation on 5G SA simultaneously across both downlink and uplink. The network supports Downlink 3CC and Uplink 2CC, as well as VoNR (Voice over New Radio), enabling voice calls to run directly over 5G.
Together, these technologies deliver faster and more stable connectivity, along with clear, high-quality voice communications, allowing customers to experience the capabilities of the latest iPhone at their full potential from the very first day. This capability reflects AIS’s approach to network investment, which goes beyond speed alone. AIS is building digital infrastructure that is ready to support the evolving capabilities of world-class smartphones and translate technological advancements into meaningful, real-world experiences for customers.
3) P – Personalized Convenience: Complete Support from Device Pick-Up to Ready-to-Use.
AIS is strengthening its AIS Pro team of smartphone specialists through continuous training covering the latest technologies, Apple products and customer-service skills, enabling them to provide One-stop Service nationwide. Customers are supported through every step of the upgrade journey—from evaluating their existing device and preparing the new device to transferring data and configuring essential settings—helping reduce complexity and ensuring their new iPhone is ready to use with ease.
AIS is also introducing AI Assistance to further empower its frontline teams with faster access to information on products, packages, promotions and privileges. This enables AIS Pro specialists to recommend offers that are more relevant, accurate and personalized to each customer’s needs.
AIS is therefore ready to deliver an iPhone 18 Pro ownership experience that goes far beyond purchasing a device. By bringing together Device, Network and Service, AIS creates a seamless end-to-end journey—from maximizing the value of an existing device and selecting the right offer and package, to receiving and setting up a new iPhone and experiencing its full capabilities on the 5G-ADVANCED network. The result is an upgrade experience that is easier, more rewarding and more ready than ever—from day one.
