Plan B Media Public Company Limited (SET: PLANB) reported a 10.2% year-over-year increase in third-quarter net profit to THB 320 million, driven by robust expansion across its diversified media ecosystem. Revenue from sales and services reached THB 2,565 million, representing a 10.8% gain compared to the prior-year period. Total net profit, including non-controlling interests, rose 26.7% year-over-year to THB 416 million.
Key Financial Highlights
- Revenue: THB 2,565 million (+10.8% YoY)
- Net Profit: THB 320 million (+10.2% YoY)
- Gross Profit Margin: 36.0% (up from 31.6% in 3Q25)
- OOH Media Utilization Rate: 74.3% (up from 73.0% in 3Q25)
The core Out-of-Home (OOH) media division generated THB 1,950 million in revenue, up 2.5% year-over-year, accounting for 76.0% of total sales. System utilization improved to 74.3% against a standalone capacity base of THB 2,600 million.
Top-line expansion was spearheaded by the Engagement Marketing segment, which surged 49.4% year-over-year to THB 615 million. Within this business, sports marketing revenue spiked 79.3% to THB 560 million, propelled by full-capacity attendance at Rajadamnern World Series (RWS) Muay Thai events, strong tourist demand, and growing merchandise sales.
Gross profit margin widened to 36% from 31.6% a year ago, benefiting from higher-margin combat sports revenues and project cost management. Bottom-line results were further bolstered by a THB 46 million contribution from associates, reflecting the initial share of profit from Com7 Public Company Limited (COM7). However, finance costs expanded to THB 108 million due to bank debt raised for the COM7 transaction.
Free cash flow reached THB 2,676 million for the first nine months, maintaining cash reserves of THB 2,536 million. Total bank borrowings stood at THB 6,842 million, bringing the debt-to-equity ratio to 1.09x.
Management reaffirmed its full-year 2026 guidance, targeting revenue growth of 6% to 7% and media utilization above 75%. Capital expenditure is capped at THB 700–900 million. Additionally, Plan B agreed to subscribe to a THB 860 million investment for a 46.28% stake in iCare Insurance to expand recurring financial services streams.


