Jasmine International Public Company Limited (SET: JAS) continues to unveil new partners, joining forces to elevate the world-class football league broadcasts. This follows JAS’s acquisition of the full broadcasting rights for the Premier League and FA Cup, granted by The Football Association Premier League Limited (Premier League). The rights include live broadcasts, reruns, and highlights for six seasons from 2025/26 to 2030/31 across three countries: Thailand, Cambodia, and Laos.
Most recently, JAS and Monomax have announced an exclusive strategic partnership with Plan B Media Public Company Limited (PLANB), a leading out-of-home serviced provider with a wide-reaching and diverse platform network. This partnership aims to support the planning and implementation of marketing and promotional efforts for broadcasting the global sports content through the 4Os media channels: Out of Home, Online, On-Air, and On-Ground.
In addition to media promotion, this collaboration will focus on building and managing viewer communities through the official fan page and various social media platforms throughout the football seasons, enabling Thai fans to easily access and stay informed about the matches. PLANB will also take on the role of managing benefits and coordinate with brand partners to ensure effective and complete delivery of benefits to sponsors.
This collaboration to enhance the world-class sports content is spearheaded by Dr.Soraj Asavaprapha, Chief Executive Officer of Jasmine International Public Company Limited (JAS), Mr.Navamin Prasopnet, Chief Executive Officer of Mono Next Public Company Limited (SET: MONO), and Mr.Palin Lojanagosin, Chief Executive Officer of Plan B Media Public Company Limited (PLANB), who participated in the signing ceremony as the official representative for marketing rights management.
This partnership marks a significant milestone in Thailand’s global sports content landscape, leveraging PLANB’s potential and experience in sports marketing and its innovative, far-reaching platforms and technology to effectively drive powerful engagement with the target audience through the sports they are most passionate about.
