Unilever Food Solutions Thailand reaffirms its position as a global leader in food service solutions with the “FUTURE MENUS EVENT 2025 IN BANGKOK.”
The event unveils four groundbreaking Future Menus 2025 trends set to revolutionize the restaurant industry, all under the central theme “Unleash the Taste of Asia,” reflecting the ever-evolving world of gastronomy.
Designed to ignite fresh ideas among chefs and entrepreneurs across Southeast Asia, the event features four immersive exhibition zones, each dedicated to a distinct trend. Attendees will experience these future food concepts through a variety of interactive formats, including creative showcases, thought-provoking discussions led by top industry professionals, and an exclusive tasting experience where expert chefs bring each trend to life through meticulously crafted dishes.
Ms. Kulnipa Lertpimonchai, Managing Director of Unilever Food Solutions SEA Mainland, overseeing Thailand, Cambodia, Malaysia, Singapore, and Vietnam, stated that Future Menus 2025 is a landmark culinary event hosted by Unilever Food Solutions. For the first time, it brings together key leaders from the food industry across Southeast Asia to exchange visions and insights. More than just an industry gathering, this event is a celebration of the region’s rich and diverse culinary heritage, driven by visionary chefs and a thriving food service community.
“We are committed to empowering chefs and entrepreneurs to fully pursue their passion, even amid the challenges of managing kitchens in an ever-evolving world. By providing practical tools, valuable insights, and real inspiration, we help them thrive.
Future Menus is more than just trend forecasting – it unlocks the future of the culinary industry by turning visionary concepts into menus that genuinely connect with consumers.”
Angela Klute, Global Chief Marketing Officer of Unilever Food Solutions, introduced the key trends of Future Menus 2025, emphasizing the theme “Unleash the Taste of Asia.” This theme captures the ever-evolving culinary landscape, where consumer preferences, flavor profiles, technology, and cultural influences are constantly shifting.
“The food service industry is undergoing significant changes, from Gen Z’s growing demand for personalized dining experiences to the rising popularity of Asian flavors. Global mobility and migration are opening new opportunities in kitchens, while consumers seek affordable luxury such as elevated street food experiences. In response to these dynamic shifts, Unilever Food Solutions has identified 4 pivotal trends that define the evolving industry landscape. These will be showcased at Future Menus 2025 under the theme “Unleash the Taste of Asia” or “Food That Moves Us”, inspiring chefs and entrepreneurs to push boundaries, innovate, and lead meaningful change in the culinary world.”
4 Future Menus 2025 Trends That Will Redefine the Culinary Landscape
At Future Menus 2025, 4 immersive exhibition zones will bring the future of food to life through multi-sensory experiences, blending technology, culture, aroma, sound, and storytelling. Attendees will explore food trends beyond the plate, engaging all their senses in alignment with the theme “Food That Moves Us,” which underscores food’s role as a powerful medium connecting emotions, people, and inspiration.
1. Street Food Couture – Elevated Street Food: This zone showcases the transformation of traditional street food into exquisite culinary creations. By combining high-quality ingredients, advanced chef techniques, and contemporary plating styles, street food takes on a refined edge. Attendees will experience the vibrant energy of street food through standout dishes like Wagyu Satay, Stuffed Hainanese Chicken Rice, and Reinvented Thai Salad.
2. Borderless Cuisine – Kitchens Without Borders: The Borderless Kitchen concept explores the fusion of diverse culinary cultures, presenting creative dishes such as Braised Pork Belly Burger with Thai flavors, Asian-style Fried Chicken with Waffles, and other fusion delights blending techniques and tastes from multiple regions. Cutting-edge immersive visuals enhance this experience, letting attendees engage with the sights, scents, and sounds of a world without culinary boundaries.
3. Culinary Roots – Honoring Heritage: This zone celebrates local culinary traditions through the Culinary Roots Pavilion, a space designed to immerse guests in cultural authenticity. Featured dishes include Ancient Recipe Massaman Curry and Nasi Lemak, alongside regional ingredients such as Thai Galangal, Thai Basil, Vietnamese Cinnamon, Malaysian Black Pepper, Singaporean Spring Onions, and Philippine Bay Leaves. A Product Display 360° exhibition allows guests to experience the aromas and flavors of these authentic ingredients while exploring their deeper culinary significance.
4. Diner Designed – Personalization in Dining: The Diner Designed Lab redefines dining experiences wiht high-tech customization. Using AR and AI , menus, ambiance, and sounds dynamically adjust to each guest’s preferences in real-time. The featured panel discussion, “Diner Designed: Where Personalization Meets Profitability” will include Rungsun Promprasith, CEO of QueQ Thailand, a pioneer in restaurant queue management solutions. He will share insights into leveraging Data Analytics to enhance customer experiences and innovate restaurant design tailored to individual preferences.
Beyond the four exhibition zones, the event will feature real-world entrepreneurial insights, including a session with Thank After Yum (Krittikul Chumkaew), owner of After Yum, who will share firsthand experiences on leveraging consumer data to scale a successful restaurant business.
To conclude, guests will enjoy an exclusive four-course dinner curated by Chef Pam-Pichaya Utharntharm and the Unilever Food Solutions chef team, featuring inspired dishes crafted around the four future food trends, using standout ingredients from across Southeast Asia.
The Future Menus Event 2025 In Bangkok serves as a pivotal platform, bringing together leaders from across Southeast Asia’s food industry to exchange insights, explore emerging culinary trends, and spark fresh ideas that chefs and entrepreneurs can leverage to advance their businesses in an ever-evolving gastronomic landscape. With over 330 attendees including professional chefs, restaurant owners, food service executives, media representatives, and industry partners, the event fosters meaningful collaboration and shapes the future of the region’s dynamic culinary landscape.
