Jakkrit Saisomboon, CEO and co-founder of MAGURO Group Public Company Limited (SET: MAGURO), revealed a positive operational outlook for the third quarter of 2025.
He projects stronger growth compared to 2Q25, primarily due to the absence of disruptive events like the earthquake that suppressed consumer spending and dining out in the previous quarter. Additionally, MAGURO continues to expand its footprint with ongoing branch openings.
On July 3, 2025, MAGURO Group unveiled its sixth brand, “BINCHO”—a traditional Japanese charcoal grill restaurant—at Mega Bangna. BINCHO is set for its official grand opening on July 9, 2025.
BINCHO is launched with the concept of “Washoku for now”, aiming to bring the essence of authentic, rural Japanese cuisine to urban diners. The restaurant offers set menus featuring premium ingredients, meticulously prepared and grilled over binchotan charcoal, at accessible price points starting from just THB 170.
MAGURO is confident that BINCHO will receive a strong positive response from consumers and achieve impressive growth due to limited competition and value-driven pricing and quality, Jakkrit stated. During the initial three-year phase (2025–2027), the company aims to expand BINCHO to 10–20 branches, with the second location expected to open in early 2026.
Looking ahead to 4Q25, the company anticipates a particularly strong quarter driven by the peak tourism season and full-quarter contributions from newly opened branches throughout the year.
With the consistent expansion, MAGURO expects second-half growth to outpace the first half of 2025, bolstered by the launch of eight new outlets: two premium Japanese MAGURO branches, two HITORI SHABU outlets (serving individual-portion Kansai-style hotpot and sukiyaki), two Tonkatsu AOKI branches (specializing in authentic Japanese tonkatsu), one BINCHO outlet, and the introduction of a yet-to-be-named brand from Japan targeting wide consumer demographics, to be launched within three weeks and by August 2025.
Same Store Sales Growth (SSSG) at suburban locations remains strong, supported by a customer base of younger, high-income demographics. This has helped offset the slight negative sales in city-center outlets, where subdued tourism and increased frugality among urban office workers have impacted spending.
As a result, MAGURO maintains a confident outlook for 2025, targeting a 30% increase in total service revenue, supported by enhanced profitability from internal restructuring, tighter cost controls, and lower raw material costs.
For 2Q25, the company expects results to be in line with 1Q25, which recorded total revenue of THB 414 million and a net profit of THB 32 million, as business conditions have remained largely stable.
