Trump Media & Technology Group (NASDAQ: DJT) saw its shares close up 3% on Monday after climbing more than 5% earlier in the session, buoyed by news that the firm has invested $2 billion in bitcoin and crypto-related securities.
The company, run by former President Donald Trump and owner of Truth Social, streaming service Truth+, and financial product Truth.Fi, announced the move as part of its broader initiative disclosed this May to reposition itself as a bitcoin treasury. The investment means that bitcoin now represents roughly two-thirds of Trump Media’s overall $3 billion asset portfolio.
Trump Media’s campaign to raise $2.5 billion for its bitcoin strategy mirrors trends among other crypto-focused firms, leveraging equity markets and debt instruments to accelerate their accumulation of digital assets. This approach underscores growing interest among companies in using public funding mechanisms to rapidly build sizable positions in bitcoin.
The aggressive pivot into digital assets follows policy developments late last week, when Trump signed landmark legislation establishing the first federal legal framework for US dollar-backed stablecoins. The law is seen as a turning point for regulatory clarity in the crypto sector, paving the way for increased mainstream acceptance of digital currencies.
