- Global revenue reached RMB 156.49 billion, up 10.2% YoY (1H24: RMB 141.98 billion, restated)
- Net operating cash flow rose to RMB 11.14 billion, up 32.2% YoY
- An interim dividend of RMB 2.5 billion has been proposed
Haier Smart Home Co., Ltd. a global leader in smart home solutions, today announced its financial results for the first six months of 2025.
The net profit attributable to the parent company totaled RMB 12.03 billion, representing a 15.6% increase from RMB 10.41 billion (restated) in H1 2024. As of June 30, 2025, cash and cash equivalents totaled RMB 54.51 billion.
Amid a competitive market in China, rising US tariffs, and global logistics volatility, Haier implemented a focused three-pillar strategy to guide its strategic planning and execution in the first half of 2025:
- Product Mix Optimization & Blockbuster Launches, which focused on leveraging best-selling products across both premium and mass-market segments to broaden user reach and amplify market presence.
- AI-Driven Lean Operations, embedding AI and digital tools across the end-to-end process — from consumer insights to fulfilment — to enhance user conversion, accelerate inventory turnover, and reduce costs.
- Localization & Regional Empowerment, strengthening local-for-local manufacturing and giving regional leaders greater autonomy, enabling faster decision-making, closer user engagement, and the creation of a differentiated consumer value proposition.
Expanding Domestic Market Share with Strengthened Brand Images
Thanks to a focus on its best-selling products and a realignment of its brand positioning, Haier´s domestic revenue grew by 8.8% YoY. Casarte extended its premium leadership with 20% revenue growth, supported by suite-based solutions and a stronger digital presence, increasing its market share by 0.9 percentage points YoY (GfK).
Haier advanced its “AI for Home” positioning, reaching 18% retail sales growth through premium product suites. Leader reinforced its focus on the youth market segment with differentiated designs such as the triple-tub washing machines, achieving sales growth of over 15% YoY. In air conditioners, hero models scaled: the Energy-Saving series exceeded 1 million units, and Smart-Air drove triple-digit growth in high-end models—strengthening pricing power and market share.
Overseas Markets: Accelerating Growth Across Regions
Overseas revenue rose by 11.66% YoY, with strong contributions across regions:
- North America: Revenue of Premium brands grew double-digit YoY on product upgrades and brand mix optimization, consolidating the company as the #1 Appliance Company in the USA.
- Europe: Revenue increased by 24.1% YoY, driven by locally tailored innovations and enriched category offerings, while stronger execution, organizational empowerment, and supply chain upgrades reinforced growth momentum.
- Emerging Markets: Strong momentum, with revenue up 65.4% in the Middle East and Africa, 32.5% in South Asia, and 18.3% in Southeast Asia YoY.
Meanwhile, Haier advanced local-for-local manufacturing in North America and other key regions, expanding capacity to reduce reliance on imports, mitigate tariff exposure, and improve delivery speed and reliability. These measures strengthened resilience, localization, and service quality.
Sustaining Growth Amid Uncertainty
Haier Smart Home is well-equipped to navigate market instability and global volatility. Its multi-brand portfolio continues to generate growth across premium and mass segments, while AI-driven lean operations are already delivering results — from sharper consumer insights and optimized portfolio planning to cost reductions through digitalization of processes.
Beyond efficiency, AI is also driving innovation of product ecosystems: the upcoming AI Vision series extends AI into differentiated smart-home experiences. This reinforces premium product positioning and user loyalty.
At the same time, local-for-local manufacturing and empowered regional teams reduce external risks and create value closer to users. Together, these strengths ensure near-term resilience and long-term sustainable growth.
The 1H25 financial report, as of June 30, 2025, is available online at https://smart-home.haier.com/en/.
