AIS, Thailand’s leading digital service provider, celebrates its 35th anniversary by unveiling a transformative strategy focused on Artificial Intelligence (AI) integration, sustainable social development, and a major 12-week customer appreciation campaign. AIS aims to further strengthen the nation’s digital infrastructure and advance Thailand’s economic competitiveness with its high-level services and operations.
Starting October 1, 2025, AIS will treat its over 51 million customers nationwide to the “AIS 1 Point 12 Weeks 12 Wow” campaign, allowing users to redeem exclusive privileges and enter for weekly surprises—including a chance to win a car—using just one AIS Point each week for 12 weeks via the myAIS app.
AIS’s purpose extends beyond promotions. The company continues its sustainable mission through the AIS Academy for Thais, offering seminars to boost digital skills, and by donating critical medical equipment to rural hospitals, underlining its ongoing support for Thai society.
AIS CEO Somchai Lertsutiwong highlighted the company’s evolution from network operator to full-fledged “Cognitive Tech-Co.” Strategic leadership now focuses on three main pillars: retail tech for customer experience, world-class entertainment via AIS PLAY, and digital finance in partnership with OR and KTB, with a goal of launching a Virtual Bank to broaden financial access for all Thais.
These new businesses will be spearheaded by Chief Financial Officer Mr. Tee Seeumpornroj, while Chief Operating Officer Mr. Pratthana Leelapanang will oversee the mobile and internet operations, and Ms. Kantima Lerlertyuttitham, as Chief Corporate Officer, will build a strong foundation of “People–Culture–Sustainability.” All three executives are also holding the position of Deputy Chief Executive Officer.
With three top executives leading the company, AIS’s strong and disciplined management over the past two decades has driven solid financial performance and resilience during economic crises through efficient cost management and prudent borrowing. Despite guidance from experienced executives, the company is now introducing other c-level executives to streamline AIS business and operation.
AIS continues to maintain high credit ratings, including a Triple A (Local) rating from Fitch, reinforcing investor confidence. Looking ahead, the company will not only focus on innovation in its core telecommunications services but also expand into lifestyle-oriented digital services for individuals and more than five million Thai households.
Mobile and internet businesses remain AIS’s core contribution to revenue of around 90%, however, the new businesses are expected to play an important role for AIS’s growth in coming years with about 20% of revenue. A major new strategic direction is digital financial services. AIS recently formed a partnership with Krungthai Bank and PTT Oil and Retail Business to establish a Virtual Bank license. By leveraging one of Thailand’s largest customer bases, the collaboration aims to provide more inclusive, accessible, and convenient financial services across diverse customer segments. This initiative aims to support underserved Thais for better financial services.
With its new leadership team, AIS is committed to advancing its triple mission—business growth, customer engagement, and societal responsibility—while using AI technology to promote sustainable national progress.
