Mr. Titiporn Thammapimookkul, Chief Marketing Officer of Boon Rawd Trading Co., Ltd., stated that, in addition to dominating the Thai market with its product quality and unique fizz, Singha Soda has also gained international popularity, particularly in Asia—most notably in South Korea and China, where recent sales growth has been substantial.
The company has decided to launch its first-ever Global Campaign this year in South Korea under the concept “Beyond Ordinary Fizz – Every Drop, Singha’s Sparkle,” highlighting Singha Soda’s distinct and unmatched fizz. The company expects continued strong growth in South Korea and has set an ambitious target of six-fold growth.
Recently, Singha Soda was officially launched in South Korea with its first pop-up store at The Hyundai Seoul shopping center in the heart of Yeouido, Seoul. Target consumers and tourists were given the opportunity to engage with the brand and sample the drink firsthand.
Additionally, Singha Soda released its first-ever Korean-language commercial, which was publicized through popular platforms including YouTube, Naver, Instagram, and Kakao, and also partnered with renowned Korean influencers to boost brand recognition and drive trial consumption.
The sales channels have also expanded to cover both offline and online outlets, including convenience stores, department stores, supermarkets, restaurants, cafés, and leading e-commerce platforms such as Coupang, Naver Brand Store, and Kurly.
Currently, the South Korean soda market amounts to over 29.1 million liters, growing at an average rate of 28% per year. Singha Soda’s market share increased from 5.7% in 2020 to 15.4% in 2024.
The company plans to continue expanding its global footprint, currently exporting to over 16 countries, including Singapore, Indonesia, Malaysia, Vietnam, China, Hong Kong, the Maldives, New Zealand, Australia, and more.
