- Strong FY2025 Performance Solidifies No.1 Position: Sansiri recorded the highest profit among listed property developers for the nine-month period (ending September 2025), while also offering consistent dividend payments with a high dividend yield (approximately 10%), its total sales and transfers at the end of 2025 reached THB 51,000 million and THB 36,700 million respectively. Sansiri also ranks as one of the most desired workplaces among the new generation.
- Volatile Thai Economy & Weakening Purchasing Power in Property Market: Sansiri’s priority now is to sustain confidence in the real estate sector while formulating precise strategies to create growth opportunities.
- 4 Key Strategies as Property Leader with Sustainable Growth: Tapping further into the mid to upper-market segments with projects in strategic locations and a balanced horizontal-condominium portfolio for competitive advantage; Reinforcing No.1 brand position to expand market share through Sansiri’s strengths in design excellence, project quality, after-sales service, and sustainability focus; Building New S-Curve via related businesses, extending the extraordinary success of the Crafted by Sansiri custom-built homes business; Strengthening Joint Venture partnerships to fortify the financial foundation and capture future growth opportunities.
- Horizontal Properties Catered to Lifestyles and Life Stages: Adjusted strategies provide new designs that cover all segments & set new standards through a new Sansiri Community that emphasizes Health and Wellness and spans over 142 rai of land in Krungthep Kreetha. Recovering Condominium Market: Launching new brands, expanding coverage across all segments & highlighting pet-friendly and well-being products.
SANSIRI 2026 : FOCUS ON SOLID REVENUE AND PROFIT GROWTH
Mr. Uthai Uthaisangsuk, President of Sansiri Public Company Limited (SET: SIRI or Sansiri), stated that in the face of volatile economy and slowing purchasing power, Sansiri fosters confidence as Thailand’s strongest property developer by transforming challenges into opportunities. Its precise and flexible strategies focus on achieving balanced success through its collaborations with financial partners, customers, shareholders, employees, and society to drive Thai economy forward sustainably.
Sansiri’s strength is proven by its impressive 2025 performance. The company recorded sales of THB 51,000 million, transfers of THB 36,700 million, and 29 sold-out projects valued at THB 28,800 million. It also earned the highest profit among major property developers at THB 3,029 million (nine-month period ending September 30, 2025).
Its dividend payments are consistent with a high dividend yield compared to peers (approximately 10%). With total assets of THB 148,426 million, Sansiri enjoys revenue stability, strong volatility resilience, and solid potential to achieve long-term growth. Moreover, Sansiri’s debenture issuance continues to receive strong investor interest (mostly oversubscribed).
Sansiri’s 2026 business plans aim to drive stable revenue and profit growth, targeting THB 48,000 million in sales and THB 39,000 million in transfers through the launch of 33 new projects worth THB 51,000 million. Of these projects, 80% are in the Premium and Medium segments to appeal to those with quality purchasing power (all land plots for this year’s project launches are already secured).
Under the plans, 17 housing projects (detached houses, semi-detached houses, townhomes) will be developed with the combined value of THB 25,000 million. Their new designs will cover all segments (Narasiri, Setthasiri, Burasiri, Anasiri) and include homes catered to DINK (Double Income, No Kids) and Silver (elderly or retirement planning) target groups.
In addition, Sansiri will create new standards with its new Sansiri Community. Embracing the Health and Wellness theme, this new community will span over 142 rai of land in Krungthep Kreetha. Moreover, Sansiri will continue to develop new projects in Phuket. Among other highlights will be the pre-sales of Narasiri Borommaratchachonnani and Narasiri Victoire Krungthep Kreetha in March.
With the vertical-housing (condominium) market showing continuous recovery, Sansiri is set to launch 16 new projects worth THB 26,000 million for the sector. Its upcoming launches will cover both new developments and ready-to-move projects, including the debut of the new brand LOVE by Sansiri. Developed in partnership with Mitsui Fudosan Asia Development (Thailand), the brand’s first project will go up in Charoen Nakhon and have the value of over THB 6,300 million.
Furthermore, Sansiri will advance its Strategic-Location strength in Phuket with new project materializing on a prime Surin Beach location and the return of legendary brands XT and THE MONUMENT. The company will also reinvigorate its standing in the luxury segment with ready-to-move projects under VIA brand across three locations.
Sansiri is set to elevate residential standards through 3 main pillars: Pets-Welcome with its portfolio to cover 20 projects for animal lovers and pet parents; Well-being with an emphasis on physical and mental health; and Sustainable Living for both affordable and premium segments nationwide.
SANSIRI’S 4 KEY STRATEGIES : NAVIGATE ECONOMIC VOLATILITY WITH STRONG FOUNDATION
Mr. Poomipak Julmanichoti, Chief Strategy Officer of Sansiri, noted that as Thailand’s real estate sector remains in consolidation mode, Sansiri’s 2026 strategies seek to build significant growth through expertise and precise planning that will help the company navigate economic volatility. Below are the four key strategies:
1. Targeting Medium to Premium Segments: This year, 80% of Sansiri’s new projects will be in these segments. Their locations are chosen in response to actual consumer demand with inventory managed with maximum efficiency to maintain liquidity. (During 2025-2026, the company maintains ready-to-transfer high-rise inventory at appropriate levels of between 3,200 and 3,400 units, while detached houses and townhomes show good inventory turnover, reflecting real demand for Sansiri brand)
2. Leverage No.1 Brand strength to expand market share through Sansiri’s Strengths in Design Excellence, Project Quality, After-Sales Service, and Sustainability Focus: Sansiri delivers products that address deep needs, creating superior long-term added value. All Sansiri projects ensure quality residential management through professional teams, with comprehensive care given through Plus Property and LIV-24.
3. Building New S-Curve: Sansiri will accelerate the creation of new revenue streams through business diversification to strengthen long-term financial stability. Ton Babb Crafted by Sansiri custom-built homes business, which has been growing exponentially, for example is pursuing the 100% sales growth this year (nearly THB 500 million). Sansiri has also established a fund of THB 1,000 million for investments in other high-potential businesses in pursuit of its goal to raise the proportion of related businesses in its total income from 15% to 25% within the next five years.
4. Expanding Joint Ventures to Strengthen Financial Structure: Sansiri will continue its joint venture strategy by collaborating with strong partners to enhance balance sheet management efficiency, enhance financial flexibility, upgrade competitiveness, and support all future growth opportunities.
Currently, Sansiri has strong Backlog of over THB 19,700 million. More than THB 10 billion in revenue will be recognized i this year. Revenue recognition will also be supported by 10 ready-to -move (RTM) projects, totaling THB 23,000 million and THB 14,000 million in available inventory.
This year, the company will proactively tap further into the RTM sector, accelerating immediate revenue recognition after transfer. Sansiri is confident that its performance will not just meet but exceed its targets, thereby maintaining its stable and continuous growth.
