Jakkrit Saisomboon, Chief Executive Officer and Co-Founder of Maguro Group Public Company Limited (mai: MAGURO), revealed that the business performance in 1Q26 showed positive early signs, focusing on strategies to retain existing customers and encourage repeat visits while also marketing to expand the new customer base. From January 1-27, 2026, same store sales (SSS) remained positive compared to the same period last year.
As for the overall business plan for 2026, the company targets total service revenue growth of no less than 30% compared to 2025. Meanwhile, 2025 total service revenue is expected to increase from 2024, which reported total service revenue of THB 1,378.23 million. The positive outlook is attributed to continual growth in same store sales and expanding at least 15 new branches under various brands in strategic and high-potential locations.
Additionally, the company is launching three new restaurant brands from Japan, with gradual openings planned from 1Q26 onwards. Updates will be provided as progress is made.
