AP (Thailand) Public Company Limited (SET: AP), a leading Thai property developer under its promise of “Cheevit Dee Dee Tee Lueak Eng Dai”, has reaffirmed the strength of its brand and digital communications strategy by securing the No. 1 ranking in the Property Developer category of Thailand’s Social Power Brand 2026 for the third consecutive year (2024–2026), according to a survey conducted by BrandAge magazine.
Mr. Kittichet Sathitnoppachai, Chief Corporate and Digital Marketing, AP (Thailand) Public Company Limited, said:
“Maintaining our No. 1 position in Thailand’s Social Power Brand ranking for 3 consecutive years is a significant achievement that demonstrates the strong connection AP has built with Thai consumers. This success has not come from trying to be the loudest brand, but from our genuine commitment to understanding how people live and communicating in ways that resonate with them. Our approach is rooted in AP’s DNA of continuously learning about our customers’ lifestyles and evolving needs. This understanding inspired our brand campaign of the year, ‘AP We See Your Life’, which aims to connect with consumers on a deeper level while bringing greater value and meaning to our promise of Cheevit Dee Dee Tee Lueak Eng Dai’ in a world where there is no single perfect answer to how life should be lived. At AP, we believe that recognising and understanding the different realities of people’s lives, acknowledging their emotions and relating to the challenges they face today are what enable a brand to build genuine, meaningful connections and earn a lasting place in consumers’ hearts.”
Thailand’s Social Power Brand, conducted by BrandAge magazine, is a survey that evaluates the influence and strength of brands across social media platforms, reflecting their relevance and impact in today’s digital communications landscape. AP Thailand’s achievement in securing the top position in the Property Developer category for three consecutive years, from 2024 to 2026, marks another important milestone in its ongoing brand development and communications strategy, reinforcing its commitment to building meaningful, long-term relationships with consumers.
