Adisak Sukumvitaya, Chief Executive Officer of Jaymart Group Holdings Public Company Limited (SET: JMART), revealed that this year will be the year of “scaling up” and “full acceleration”, as the Lock Phone business can rapidly build its loan portfolio while maintaining high-quality control over borrowers.
The growth of the Lock Device business clearly reflects the synergy within the group. Jaymart Mobile Co., Ltd. acts as the storefront and sales platform, while Singer Thailand Public Company Limited (SET: SINGER) has a nationwide sales network, and SG Capital Public Company Limited (SET: SGC) provides loans under SG Finance+, focusing on China Brand devices.
Meanwhile, KB J Capital Co., Ltd. (KBJ) oversees Samsung Finance+, which has shown outstanding growth and has generated the highest net profit since its establishment.
The iPhone market, previously in the form of a sandbox under Jaymart stores, will now see SGC seriously expand the portfolio. Adding another brand to the Lock Phone model will help broaden the lending base, while still prioritizing quality, resulting in non-performing loans (NPLs) remaining within a manageable range.
For 2026, JMART is confident that net profits will grow strongly according to targets, supported by the recovery of subsidiaries and fully integrated synergy. JMT Network Services Public Company Limited (SET: JMT) continues to be the main profit driver.
Meanwhile, the investment in Suki Teenoi, in which JMART holds 30% shares, contributed a profit share of THB 258 million in 2025, with over 30 million customers and 107 branches, and continuous expansion is set for 2026.
Jaymart Mobile’s outlook for 1Q26 sees sales and profit continuing to grow strongly, with sales growth targets of at least 50% in 2026 compared to last year, due to the launch of Samsung’s new flagship smartphone, coupled with a technology-driven AI mobile upgrade cycle, and plans to open 100 new branches, increasing from around 300 at the end of 2025.
Additionally, the Jaymart group has a network of 1,637 dealers covering all 77 provinces and is expanding its omni-channel strategy, focusing on increasing in-store loan conversion, fully digital online installments, and cross-selling insurance and after-sales services to boost customer lifetime value, increase revenue per capita, and shift the income structure from retail margin to greater financial margin in the long term.




