Miss Mookda Pairatchavet, Chief Executive Officer of Osotspa Public Company Limited (SET: OSP), has outlined the company’s business strategy for 2026 in the face of lingering economic volatility and external pressures.
OSP will continue to drive both top-line and bottom-line growth, focusing on expanding market access and distribution channels, strengthening its brands, growing both local and overseas markets, and enhancing operational excellence. For over 135 years, the company has consistently demonstrated robust performance and is committed to connecting consumers, retailers, and partners through strategic initiatives.
For 2026, OSP targets mid-single-digit growth in total sales revenue, aiming for a 4-6% increase over 2025, when revenue was THB 26.1 billion. This aligns with ongoing innovation, especially for premium products priced above THB 15, expansion in high-potential international markets, and a comprehensive distribution strategy with a particular focus on small convenience stores.
The company also intends to maintain stable SG&A expenses and manage costs with a forward-looking approach to keep the gross profit margin (GPM) at a minimum of 40%.
In the domestic beverage sector, OSP’s 2026 goal is to lead the market. The Energy Drink segment, where OSP holds a 44.2% market share, will focus on defending the M-150 brand’s share above 33%. Lipo, another key product, will maintain its strong market position while seeking new customers.
Meanwhile, in the Functional Drinks segment (with a 46.4% market share), Peptein will continue to evolve, and C-vitt aims to grow further as Thailand’s top Vitamin C beverage. For Personal Care, OSP will emphasize brand extension, new product development, and higher-value categories, especially with key brands Babi Mild and Ultra Mild.
Internationally, OSP is targeting double-digit sales growth in 2026, leveraging success in Myanmar and Laos as templates for expansion into high-purchasing-power regions such as the Middle East (UAE and Oman), as well as tapping opportunities in Australia, China, and India. The company is also building a strategic ecosystem through partnerships, with Babi Mild leading its foray into the Chinese market.
With the ongoing Middle East conflict potentially impacting energy costs—which account for 20% of OSP’s total costs—the company has locked in expenses for the first half of 2026 and expects no immediate effect. However, if crude oil prices surge to $140–$150 per barrel, a 1-2% impact on gross margin is possible.
OSP will also debut its latest food and beverage innovations tailored to global health trends at THAIFEX 2026, running from May 26-30, offering a platform to meet buyers, partners, and investors from around the world and reinforcing its regional leadership ambitions.
Capital expenditure (CAPEX) for 2026 is set at THB 400-500 million, the lowest since OSP’s stock market debut, reflecting a focus on digital, technology, and AI infrastructure, as well as real-time data-driven decision-making, logistics, and talent and culture investments to seamlessly support regional expansion. The company continues to study potential M&A opportunities and will act as suitable opportunities arise.
In 1Q26, OSP rolled out new personal care and beverage products. Notably, Babi Mild achieved record-high sales in January and February, while new Ultra Mild products targeted the THB 8.8 billion feminine care and premium shampoo markets.
M-150 Gold launched a new premium formula, further solidifying its market leadership. Lipo introduced a zero-sugar variant, while Utaitip diversified with a new functional beverage. The company is confident all new offerings will be well-received by consumers.
