Asset World Corporation (SET: AWC), Thailand’s leading integrated lifestyle real estate group, announced a landmark partnership with PAÑPURI NICHE FRAGRANCE and WELLNESS, a renowned Thai luxury wellness and lifestyle brand. This strategic collaboration aims to co-create and elevate a world-class holistic wellness experience at LANNATIQUE, a new iconic destination in the vibrant Chang Klan district of Chiang Mai, reinforcing the city’s position as a premier global tourism hub.
This collaboration supports AWC’s commitment to developing high-quality, international-standard projects that seamlessly integrate rich local cultural heritage with sophisticated contemporary design and integrated lifestyle destinations. The partnership with PAÑPURI is a testament to AWC’s vision to craft distinctive destinations that contribute meaningfully to the holistic well-being of visitors and local communities.
The PAÑPURI WELLNESS SUITE
Central to this partnership is the development of the PAÑPURI WELLNESS SUITE, an exquisite holistic spa and wellness sanctuary within LANNATIQUE. This dedicated space will offer deeply immersive and restorative experiences through PAÑPURI’s “Holistic Wellness”, the signature therapy that meticulously designed to rejuvenate both body and mind. Embracing the essence of local heritage, these treatments will thoughtfully incorporate locally sourced ingredients and time-honored traditional Thai herbal wisdom, delivering an authentic and profound wellness journey.
The architectural and interior design of the wellness suite draws profound inspiration from a modern interpretation of Lanna identity, embodying a “Modern Lanna” aesthetic. This approach thoughtfully utilizes natural materials, warm tones, and abundant of natural light to create an atmosphere of unparalleled tranquility. Refined decorative details, reflecting the exquisite craftsmanship of the region, will further enhance the space, foster deep relaxation and seamlessly connect guests with the serene surrounding environment and the rich culture of Chiang Mai.
Mr. Michael Hariz, Chief Commercial Business Officer of Asset World Corporation, stated: “Our collaboration with PAÑPURI at LANNATIQUE marks an important step in AWC’s strategy to create integrated lifestyle Sanctuary under ‘The Heart of Lanna Art Movement,’ where art, culture, and lifestyle come together in a contemporary way.
Beyond creating a destination, this project reflects our commitment to ‘Building Better Future For All’ by supporting sustainable tourism and community engagement. Through this partnership, we aim to create long-term value by celebrating local heritage, empowering communities and local craftsmanship, and introducing wellness, art, and culinary experiences.
Together with PAÑPURI, we are proud to deliver a holistic wellness Sanctuary reflecting our dedication to sustainability, well-being, and purposeful value creation. LANNATIQUE will welcome communities and travelers seeking enriching experiences where the essence of Lanna heritage meets wellness.”
Mr. Vorravit Siripark, Chief Executive Officer of Puri Company Limited stated: “PAÑPURI is delighted to co-develop a luxury wellness experience at LANNATIQUE. This collaboration reflects our shared vision of creating meaningful experiences through the integration of culture, nature, and balanced living. Together, we aim to deliver experiences that deeply connect the body, mind, and environment. It also marks an important step in expanding PAÑPURI’s role in bringing sustainable wellness to a global audience.”
This collaboration between AWC and PAÑPURI represents a meaningful synergy to elevate LANNATIQUE as a world-class cultural and lifestyle destination in the heart of Chiang Mai. This partnership is dedicated to providing distinctive experiences that seamlessly weave together nature, culture, and contemporary lifestyle, catering to global travelers while driving Thailand toward a future as a leading sustainable destination.
