Introducing The World’s First CUBIC Social Club at EA, Sathorn – a distinctive new destination bringing together premium movement, wellness, recovery and meaningful social connections, complementing AWC’s vision for EA Wellness Club and its growing portfolio of integrated lifestyle destinations across Thailand
- CUBIC SOCIAL CLUB AT EA: a social club and wellness destination in Sathorn, set to redefine elevated urban living as the world’s highest wellness destinations, with a targeted opening in 2026.
- EXPANDING THE EA WELLNESS CLUB JOURNEY: Adding Cubic Social Club and its community experiences to The Empire’s 24-hour wellness lifestyle & culinary destination.
- DEVELOPING LIFESTYLE EXPERIENCES NATIONWIDE: Bespoke lifestyle concepts designed to reflect the unique character, positioning and experiences, including Asiatique The Riverfront Destination, Jubilee Prestige Tower, Lasalle District and The Aquatique Pattaya.
- THROUGH EXCLUSIVE STRATEGIC PARTNERSHIP, AWC and CUBIC will create a wellness and lifestyle ecosystem, bringing together a distinguished global community through curated experiences, meaningful connections and unparalleled opportunities
Asset World Corp Public Company Limited (SET: AWC), Thailand’s leading integrated lifestyle real estate group, today announced a strategic partnership with CUBIC, Bangkok’s lifestyle and wellness social club brand. AWC and CUBIC will develop CUBIC Social Club at EA, a lifestyle destination at The Empire in Sathorn, targeted to open in 2026. Also exploring further wellness and social lifestyle concepts across selected AWC properties in Thailand.
The collaboration builds on AWC’s vision for EA Wellness Club, announced in September 2026 as Thailand’s first integrated wellness lifestyle destination. CUBIC Social Club at EA will extend the EA Wellness Club journey with a social club experience, bringing CUBIC’s community-driven approach to movement and shared experiences. Together, CUBIC Social Club at EA Wellness Club will give residents, professionals, wellness enthusiasts and international visitors a place to move, meet and belong at The Empire, from morning to night.
Bringing CUBIC Social Club at EA to The Empire, Sathorn
Located in the heart of Bangkok’s central business district, The Empire represents AWC’s vision to transform real estate assets into world-class lifestyle destinations. Upon full completion, its lifestyle ecosystem will bring together work, wellness, hospitality, dining and community in one place.
EA Wellness Club is designed as a 24-hour Destination for Wellness Community, bringing together preventive health & longevity, movement, physical recovery, holistic well-being, restorative experiences, dining and social connection as part of a connected day-to-night experience.
VitalLife Scientific Wellness Center, a subsidiary of Bumrungrad International Hospital, serves as consultant to AWC on its preventive health and longevity component. The first phase of EA Wellness Club is planned to open in 2026, with the full destination rolling out in 2027.
Within this ecosystem, CUBIC Social Club at EA will introduce a distinctive experience, drawing on CUBIC’s expertise in lifestyle and community building. Envisioned as a destination where people can recharge and connect, it will further enrich The Empire’s position as a leading wellness and lifestyle destination.
CUBIC: Connecting Lifestyle and Community
CUBIC was established in 2018. ClassPass has recognized it with Best Studio and Best Instructor awards for four consecutive years, from 2022 to 2025. Its social club concept combines premium movement experiences, recovery programs and community-driven activities, and it has built a strong presence within Bangkok’s lifestyle community.
Through the partnership, CUBIC aims to bring this approach to a wider audience. It will pair its community-oriented model with AWC’s destination development and hospitality capabilities, creating environments that encourage people to keep moving and build meaningful social connections.
Exploring New Wellness and Lifestyle Experiences Across Thailand
Beyond The Empire, AWC and CUBIC will continue with tailored concepts for selected AWC destinations. Each will be designed around its location, customers and broader destination strategy. Potential opportunities include:
- Sports, Sportainment and Lifestyle Experiences at Asiatique The Riverfront Destination
- Urban Wellness, Recreation and Lifestyle Experiences at Jubilee Prestige Tower
- Family-Oriented Lifestyle Concepts at Lasalle District
- A Beachfront Lifestyle Destination at The Aquatique Pattaya
Creating Long-Term Value Through Integrated Lifestyle Destinations
The partnership reinforces AWC’s commitment to transforming real estate assets into integrated lifestyle destinations that deliver differentiated experiences and long-term value. Combining AWC’s destination development capabilities with CUBIC’s lifestyle and wellness expertise creates new opportunities for community engagement, business growth and innovation across Thailand’s expanding wellness and lifestyle sector.
Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited, stated:
“AWC is very excited to partner with CUBIC to create destinations that bring people together through wellness, movement, and a shared passion for living well.
“This partnership reflects our shared commitment to creating integrated lifestyle destinations that enrich everyday experiences and foster connected communities. At The Empire, CUBIC Social Club at EA will complement EA Wellness Club, creating a holistic wellness ecosystem where people can connect, recharge, and thrive.
“AWC believes this partnership will deliver lasting value beyond physical spaces by strengthening communities, inspiring healthier lifestyles, and advancing our vision of Building Better Future—while positioning Thailand as a leading global destination for wellness and lifestyle.”
Mr. Visrut Rangsisingpipat, Chief Executive Officer of CUBIC, stated
“We recognize AWC’s commitment to developing EA into a Wellness Destination, a vision that closely aligns with our own. As wellness and longevity become increasingly important priorities for people around the world, we want to see more people embrace healthier lives, feel positive and energized, and enjoy a better quality of life over the long term. We believe Thailand has great potential to respond to this growing global demand and become a leading destination for wellness and longevity. This collaboration with AWC is an opportunity to turn our shared vision into reality.
“Through this collaboration, we aim to bring CUBIC’s expertise in fitness and wellness to help shape experiences at EA that bring together health, lifestyle, and social connection. We envision a place where people in Thailand and around the world can take care of themselves, connect with others, and become part of a vibrant community. Our goal is to establish EA Wellness Club as a wellness and lifestyle hub and a starting point for meaningful longevity, responding to the growing global interest in living longer, healthier lives, staying active and energized, and continuing to do what people love for years to come.”
Looking Ahead The partnership establishes a framework for AWC and CUBIC to jointly develop and operate wellness and lifestyle facilities across selected AWC properties. As individual opportunities progress, both parties will work together to determine project-specific concepts, designs, scope of work, and operating arrangements under separate definitive agreements.
From The Empire to destinations across Thailand, the partnership brings together AWC’s vision for integrated lifestyle destinations and CUBIC’s community-driven approach to active living, creating new places for people to move, recharge and connect.
