BridgeWise, the global leader in AI for wealth, released its inaugural State of AI for Wealth in 2026 report, noted that Thailand is emerging as one of the world’s most promising markets for AI-powered investing.
The report is based on a global study of 2,100 respondents across 19 countries and shows that AI adoption in investing has moved beyond the experimental stage. Globally, 78.3% of respondents already use AI for investment-related queries, while nearly half (45.7%) consult AI “always” or “often” when seeking investment information.
Key findings from the inaugural “State of AI for Wealth in 2026” report:
- Thailand ranks #6 globally in the Wealth AI Optimism Index
- Thailand ranks #3 globally for belief that AI gives investors a competitive edge, and #4 globally for momentum toward AI-led investment research
- 65.1% of global respondents plan to replace parts of traditional manual investment research with AI tools within the year
The Global AI Optimism Index: Thailand scores high on AI confidence, competitive edge, and market momentum
The report introduces the Global Wealth AI Optimism Index, a proprietary benchmark that evaluates the 19 included countries through four weighted pillars: Adoption (AI usage frequency), Confidence (trust in AI accuracy), Edge (perceived competitive advantage when using AI for investing), and Momentum (intent to replace traditional investment research with AI).
Thailand posted one of the strongest performances in the study. It ranked #1 in Southeast Asia and #3 globally in AI Edge Optimism, reflecting strong confidence among Thai respondents that AI can offer practical investment advantages in a fast-moving financial environment.
Thailand also ranked #2 in Southeast Asia for overall Wealth AI Optimism, just behind the Philippines, and #6 globally — placing it ahead of many markets in Europe, North America, and Japan. In the Momentum pillar, Thailand ranked #2 in APAC and #4 globally, signaling a strong willingness among Thai respondents to move beyond traditional research models and adopt AI-assisted alternatives.
For Thailand, the findings point to more than just adoption. They suggest growing conviction that AI can reshape how investors research, evaluate, and act on market information — and position Thailand as a potential regional testbed for wealth innovation in Southeast Asia.
Dor Eligula, Co-Founder and Chief Business Officer of BridgeWise, said, “The competitive divide in wealth space will no longer run between humans and machines. It will run between those who have access to specialized, wealth-native intelligence that surfaces opportunities invisible to generic AI engines, and those still navigating an increasingly complex global market with tools that were not built for it. The data from this study confirms the demand is already there. The mandate now is to meet it with AI that is explainable, accurate, and purpose-built for finance from the ground up.”
