Mr. Pornsak Mongkoltrirat, Chief Operating Officer – Center of Excellence at PTT Global Chemical Public Company Limited (SET: PTTGC), stated that the company is implementing a ‘Holistic Optimization’ approach to enhance overall operational efficiency throughout its value chain.
This strategy leverages digital technology to boost competitiveness and add value to the organization, under the framework of the ‘Digital 3 Smarts’ policy. The initiative spans the entire chain—from raw material sourcing and production to product development, marketing, and internal business processes.
A significant strength for PTTGC lies in its integrated business structure, which encompasses the full spectrum from upstream to downstream operations, including refinery, aromatics, olefins, intermediates, and polymer units. This integration enables the company to flexibly manage raw materials, production, and market demands, as products generated from one production unit can serve as feedstock for another.
PTTGC is also transforming its processes through the adoption of advanced digital technologies, such as artificial intelligence (AI), robotics, cloud computing, and the Internet of Things (IoT). These tools are central to strengthening the company, enhancing value, improving financial performance, and building sustainable competitive advantage. The company has set a target to achieve an EBITDA uplift of $300 million by 2030, using 2025 as the base year.
Holistic Optimization focuses on three critical areas: ensuring feedstock security (Global Feedstock), adding value through Market-Focused Business Transformation (MFBT), and improving operational efficiencies across the supply chain (Supply Chain & Operation Optimization). These are reinforced by the application of digital technologies, under the ‘Digital 3 Smarts’ strategy: Smart Plant, Smart Sales & Marketing, and Smart Work Process.
Over the past year, PTTGC has implemented this strategy in several key projects, yielding tangible results in production efficiency, cost management, expense reduction, and the creation of added value.
Under the Olefins Feedstock Security (OFS) project, the company continues to advance plans to import 400,000 tons of ethane per year from the U.S. by 2029, enhancing feedstock flexibility and strengthening the long-term competitiveness and flexibility of its supply chain.
Mr. Pornsak further explained that PTTGC is committed to value creation through innovation and market-driven solutions, following the MFBT framework. The company is evolving from a product supplier to a total solutions provider by developing comprehensive, innovative application products—New Application Product Development (NAPDs)—in close collaboration with customers and partners. The Innovation Solution Center (ISC) plays a vital role in researching and developing new applications and solutions to capture business opportunities.
In terms of Supply Chain & Operation Optimization, PTTGC utilizes digital technology to enhance efficiency throughout the value chain, particularly in production, where the company has adopted the Smart Plant approach. Major initiatives include Plant-Wide Optimization for complex-wide integrated efficiency and Preventive Maintenance using AI and digital technology.
To improve sales and expand market opportunities, PTTGC employs AI for price forecasting and customer analytics. This technology enables the company to predict market trends, costs, and demand, supporting commercial decision-making and optimal pricing strategies, which help maximize sales value, understand customer behavior, and support sustainable competitiveness.
Alongside production and sales, PTTGC is also committed to enhancing employee productivity. By integrating digital tools and AI, the company has reviewed and streamlined work processes to eliminate redundancies and has introduced generative AI as a digital assistant for staff. These efforts help employees work more efficiently and devote more time to high-value activities for the organization.
