InnovestX Securities Co., Ltd. (InnovestX), the investment flagship of SCBX Group, is advancing the INVX App under a customer-centric strategy, placing a deep understanding of investor behavior and needs at the heart of the development of its products, solutions, and marketing campaigns. The company has also launched a brand campaign featuring “Jeeno” Atthaya Thitikul, Thailand’s world-class professional golfer, under the concept “Read the Game. Invest with Precision.” The campaign connects the precision of professional golf with investment decisions that depend on information, discipline, and timing, reinforcing the brand promise, “Your Future, Empowered.”
This direction reflects InnovestX’s commitment to building an investment brand grounded in customer understanding. The company is evolving beyond a securities trading platform toward an integrated investment experience that brings together products, actionable insights, technology, and brand communications, helping investors access opportunities, understand their choices, and make decisions with greater confidence.
Ms. Akarn Punyakumleard, Chief Executive Officer of InnovestX Securities Co., Ltd. (InnovestX), said: “The investment landscape is shifting from product access toward experiences that help investors identify opportunities, understand risks, and make informed decisions with confidence. At InnovestX, customer understanding lies at the heart of our growth. We therefore use insights into customer behavior and needs as the foundation for developing platforms, products, and solutions that respond more effectively to their expectations.
“The latest enhancements to the INVX App mark another important step in making investing clearer, more accessible, and better aligned with customers’ life goals, supporting InnovestX’s ambition to be a long-term partner that empowers Thai investors. As the primary gateway connecting customers to the InnovestX investment experience, the app is being developed around the usage behavior, information needs, and investment objectives of different customer groups. The latest enhancements include improvements to its interface and information architecture, additional international investment choices through Fractional Shares and US Options, improved system performance and stability, and planned personalization based on each customer’s knowledge, interests, and goals.”
Key INVX App features developed in response to customer needs include:
- A redesigned home screen with in-app guidance – serving as the starting point of the brand experience by bringing together portfolio summaries, news, account-funding guidance, and access to investment ideas in one place. The app also provides prompts based on user activity, such as suggesting that a security a user has searched for be added to their Watchlist.
- INVX Tab – making investment information more accessible through quantitative views that cover both fundamental and technical perspectives on most stocks across 23 countries and 31 markets, helping investors identify opportunities and assess risks more clearly.
- Discover – an investment discovery hub that brings together ideas from InnovestX analysts, along with stocks and funds attracting market interest, enabling customers to explore potential opportunities from a single source.
- Fractional Shares – broadening access to global investing by enabling customers to purchase fractions of international shares, providing greater flexibility in determining investment amounts and allocating portfolios in line with individual goals.
- US Options – broadening the range of strategic investment choices for investors seeking to manage portfolio risk or implement strategies based on their market views and individual risk tolerance.
In the next phase, InnovestX plans to enable customers to purchase US and Hong Kong stocks directly in Thai baht without having to convert currencies in advance. Further details and the service launch date will be announced in due course.
On the marketing front, the campaign is designed to create new meaning for the brand through the story of “Jeeno”, a world-class professional golfer whose success combines the ability to read the game with precision, discipline, and decisive action in every shot. This parallels the needs of investors who seek more than trading tools—they also require perspectives, actionable insights, and confidence when planning their financial futures. The campaign captures the brand’s central message: “Every precise swing is built on data and practice. The same is true of every confident investment.” The campaign will be rolled out from 16 September 2026 across online and social media channels, alongside out-of-home and digital media in strategic locations, including business districts, office buildings, and locations frequented by investors and young professionals. It aims to strengthen brand recognition and reinforce the INVX App’s position as an investment platform that makes investing clearer, more relevant, and better aligned with investors’ lifestyles.
Watch the full campaign video on InnovestX’s YouTube channel:
https://youtu.be/-oYc2P_7Zck?si=tkgM5k9__43QwrjK
Interested investors can download or access the INVX App to explore investment opportunities, study research and analysis, and follow investment strategies aligned with their individual goals starting today. For more information, visit www.innovestx.co.th/cafeinvest or follow InnovestX on Facebook and LINE Official: @InnovestX
