On July 24, 2026, Mr. Kato Takao, CEO of Mitsubishi Motors, met with Thai Prime Minister Anutin Charnvirakul at the Government House to reaffirm the company’s commitment to Thailand as a global production and export hub. During the meeting, Mitsubishi Motors announced plans to invest an additional 16 billion baht (approximately $473 million) in Thailand by 2030.
The new investment will primarily focus on electric vehicle (EV) technology to support the automotive industry’s energy transition. The company is currently studying the production and export of electric pickup trucks and an electric version of the Pajero SUV, using Thailand as its primary manufacturing base.
Prime Minister Anutin expressed gratitude for Mitsubishi Motors’ continued confidence in Thailand, noting the company’s 65-year history in the country. To date, Mitsubishi Motors has:
- Accumulated a total investment value of over 100 billion baht.
- Exported more than 5 million vehicles from Thailand to global markets.
The Prime Minister emphasized that the Thai government is committed to facilitating foreign investment through initiatives like “Thailand FastPass,” which aims to reduce trade and investment barriers. He also highlighted the importance of strengthening the local supply chain by encouraging the use of local content and Thai labor, ensuring the long-term competitiveness of Thailand’s automotive industry.
Following the discussion, the Prime Minister personally inspected a Mitsubishi XFORCE HEV, testing its performance and onboard systems. This investment reinforces Thailand’s position as a major regional player in the automotive sector, alongside other industry leaders like Toyota, Honda, and BYD.
