Central Rectail Corp Launches “GO Wholesale” as New Growth Engine for Food Segment

CRC launches “GO Wholesale”, a Wholesale business targeting business operators, HoReCa, and small retailers. Operated by Central Food Wholesale under CRC, GO Wholesale will not only be a new choice for business operators and suppliers but also mark a significant movement in Thailand’s wholesale industry. GO Wholesale offers a wide range of products and services with a focus on fresh food and ingredient from both domestic and around the world, along with the new and differentiated standard of services and solutions, serving the growth of the travel industry and the recovering local consumption. This move by CRC reinforces its leadership in the food business and comprehensive capabilities in retail and wholesale to serve all customer segments.


Mr. Yol Phokasub, Chief Executive Officer of Central Retail Corporation Public Company Limited or CRC commented, “CRC has a legacy of success for over 75 years by building the Platform of Trust for customers, partners, suppliers, local communities and investors. The company is equipped with a strong ecosystem with multi-category operations in B2C and B2B across 5 business categories, including Food, Fashion, Hardline, Property, and Health & Wellness. Central Retail also takes pride in our people advantage, which has enabled us to drive sustainable growth in Thailand, Vietnam, and Italy, with a revenue of THB 236,245 million in 2022, a net profit of THB 7,605 million and market capitalization of THB 278,934 million as of December 30, 2022.

With the high potential of Thailand’s food wholesale industry that promises new growth opportunities, Central Retail is fully equipped to expand its B2B food business via the launch of ‘GO Wholesale’. With this move, GO Wholesale will serve as the new growth engine for CRC – positioning its food business as a holistic solution to serve the needs across all customer segments. GO Wholesale will be one of the key drivers for CRC’s food business and will serve as a Platform of Trust for stakeholders via new and unrivalled experiences for business operators. The company also operates under great flexibility and adaptability for every change and challenge and is committed to working with diverse partners to drive collective growth. Most importantly, GO Wholesale is operated by a team of professionals who are guided by good governance and transparency, which will enable this platform to drive inclusive growth for all stakeholders.

GO Wholesale’s key target segments include food retailers, food services, food lovers and HoReCa. The company will leverage its synergy with Central Group, which includes 110 department stores across 100 provinces in Thailand and Vietnam, 6,750 restaurants and 93 hotels. Additionally, GO Wholesale will also benefit from our loyalty platform that provides access to over 28 million customers along with a high-caliber management team led by Mrs. Suchada Ithijarukul and team members with over 20 years of experience in the wholesale industry. We are fully confident in GO Wholesale’s capability to drive leaping growth for CRC,” concluded Mr. Yol. 



Mrs. Suchada Ithijarukul, Group CEO, Central Food Wholesales Limited commented, “GO Wholesale is a membership-based wholesale business, targeting HoReCa businesses, food lovers, food operators in factory, hospital and other canteens, and Shohuays. GO Wholesale’s uniqueness is in its ability to provide recipes for success across diverse dimensions, including the development of skills and capabilities for small businesses to work with greater efficiency and create sustainable inclusive growth. With this philosophy that underlines the brand ‘GO’, the ‘G’ means growth and ‘O’ means opportunities, which aligns with the concept of ‘Grow with GO’ that supports business growth with recipes for success.”

  • Grow Right…Grow with the right partner that specializes in solutions for food operators and retailers 
  • Grow As You Like…Grow your business on your own terms with a high-caliber management team and experts with proven experience in food and wholesale
  • Grow Fast…Fast-track growth via comprehensive services that will create new business opportunities and unlock new potential for business operators 
  • Grow Smooth…Drive seamless growth by accessing products and service across diverse and convenient channels, helping you save time so you can focus on growing your business 
  • Grow & Gain…Grow your business and profits with members-only privileges 
  • Grow Better…Drive sustainable growth 
  • Grow Together…Drive inclusive growth

“GO Wholesale’s short-term goal is building brand love and becoming top of mind  of targeted customer segments, which will especially enable sustainable growth for small businesses. We also plan to expand branches nationwide by 2028, which will follow the launch of the first branch on Srinakarin Road at the end of October 2023.”

“GO Wholesale is the product of the collaboration between the management and team that possesses extensive experience in the wholesale industry. We have a deep understanding of requirement and the pain points of food business operators and small retailers. With GO Wholesale as part of the CRC Ecosystem now, we are fully confident that we can pave the way for inclusive growth, which is a promise to our stakeholders,” concluded Mrs. Suchada.


Mr. Ricardo Boarotto, CEO Thailand, Central Food Wholesales Limited commented, “The first GO Wholesale branch covers a space of over 7,000 square meters with the store layout designed to serve the needs of HoReCa customers, restaurants, and retailers. Along with new and diverse services, GO Wholesale will also support its customers’ businesses with new experiences and over 20,000 products, especially via its fresh food offerings that include fresh seafood, premium meats, and product customization services. Additionally, GO Wholesale offers diverse payment options, seamless customer experience and member benefits that include Central Group’s The 1 loyalty platform.”


GO Wholesale business is guided by 3 key strategies:

  • WIDE & INSPIRING ASSORTMENT: Wholesale center that offers inspiration in driving business growth via an expansive product assortment curated from across the world to serve the needs of business operators in every segment
  • CUSTOMIZED ORDERING AND SERVICES: Convenient and relevant services that enable business operators to create customized orders, driving business efficiency
  • CONSISTENCY, TRUSTED & RELIABLE QUALITY: Provide reassurance in quality and value as well as trusted consulting solutions that will unlock business operators’ competitive and sustainable edge

“Although GO Wholesale is a new business, we are fully committed to driving sustainable growth in accordance with the company’s purpose of being Central to Life. We place utmost importance in supporting suppliers, producers, SMEs, and farmers, and provide new channels to distribute products. We also purchase product directly from local farmers and promote employment for vulnerable groups to drive inclusive growth, to align with CRC’s sustainability commitment as Green and Sustainable Wholesale,” concluded Mrs. Suchada.

‘GO Wholesale Srinakarin’ is ready to welcome customers from October 27, 2023. For those who are interested in special promotions and events, please visit www.centralfoodwholesale.co.th