AIS eSports Inaugurates the AIS eSports STUDIO at AIS SIAM

AIS eSports reaffirms its mission to drive continuous growth in the esports industry, positioning itself as the No.1 Esports Community Hub in Southeast Asia. Through collaboration with partners across all sectors, AIS eSports aims to propel the complete ecosystem of the esports industry. The latest milestone is the unveiling of the AIS eSports STUDIO at AIS SIAM: The Ultimate Gaming Experience, located in the bustling central district, marking the most prominent Esports Community Hub in Southeast Asia. This studio is designed to provide gamers with an unparalleled gaming experience 24/7, powered by the intelligent AIS 5G network and a high-speed fiber broadband network with a speed of 5000/5000 Mbps – the first and only one of its kind. Collaborating with leading partners such as Secretlab, Samsung, SYNNEX, LOGA, and SONY, AIS eSports combines cutting-edge gaming technology for PC, console, and gaming gear, offering the best and most up-to-date equipment ever. The initiative is backed by a series of continuous events and activities.

Ms. Rungthip Jarusiripipat, Managing Director, Entertainment and Content Business Partnership at AIS, expresses, “The dynamism of the esports industry has significantly contributed to the robust growth of the digital economy, particularly through the management of esports competitions that have entered the global sports arena over the past few years. This has led to an increase in the global gamer population to over 3.381 billion individuals. Consequently, AIS recognizes the pivotal role it plays as a leading digital service provider in the country to connect and support the growth of the esports industry. This is achieved through collaborative efforts with partners from the public and private sectors, as well as communities of gamers, including game developers, competition organizers, sponsors, esports clubs, esports athletes, commentators, and even the creation of the first esports community hub, such as AIS eSports STUDIO. These initiatives have been undertaken in various friendly town zones in recent times.

Over the course of more than four years, we have been actively enhancing the ecosystem of the esports industry. It all began with our role as a sponsor and supporter of esports competitions through collaboration with the Esports Association of Thailand. We then elevated our involvement by establishing the first 24-hour esports community hub in Southeast Asia, along with creating our own esports tournament (OWN IP). The journey continued with a significant step into the role of a promoter or competition manager, expanding our capabilities and earning recognition, even working with global game developers. Throughout this period, we have created a platform of opportunities to drive and develop esports professionals in the industry, including athletes and commentators at regional and national levels, totaling over 100 individuals. Additionally, we have established channels for accessing and watching major esports competitions. For instance, during the recent Asian Games, where Thai esports athletes showcased their skills, over 150,000 viewers tuned in through AIS PLAY. Therefore, with the unveiling of AIS eSports STUDIO, our second esports community hub located in the heart of Siam Square, we mark another significant step towards achieving our goal of becoming the No.1 Esports Community Hub in Southeast Asia. This state-of-the-art hub is the pinnacle of esports excellence, offering the best and most contemporary experiences in Southeast Asia, thanks to our collaboration with leading partners across various industries.

AIS eSports STUDIO at AIS SIAM has paraded a procession of “The Best” to deliver a full-fledged Ultimate Gaming Experience to gamers.

The Best Network delivers the ultimate gaming experience on the first and only network with a fiber broadband speed of 5000/5000 Mbps. It boasts high-speed, stability, and low latency at a remarkable 3 milliseconds. Coupled with the cutting-edge AIS 5G and Wi-Fi 7 technologies, it seamlessly caters to every gaming need, ensuring a fast, powerful, smooth, and uninterrupted gaming experience.

The Best Professional Equipment provides the utmost in gaming experiences with solutions and state-of-the-art gaming technology for PC, console, and gaming gear from leading partners both domestically and internationally. This includes

  • Secretlab: Introducing gaming desks and chairs designed specifically for gamers with high flexibility and material that can accommodate various postures, allowing gamers to unleash their full potential
  • SYNNEX: Featuring top-notch specifications with the latest Intel Core i7 Gen 14 CPUs and GeForce RTX4080 graphics cards for smooth and uninterrupted gameplay.
  • Samsung’s Odyssey G7 Series 28” 4K 144Hz Monitor: Delivering the most realistic and sharp visuals in every gaming scenario.
  • LOGA Gaming Gear: Offering high-quality, lightweight, and durable gaming mice, keyboards, and other peripherals designed with the concepts of Thai culture, earning recognition from the gaming community.
  • Collaboration with Leading Game Developers: Working alongside top game developers, both locally and internationally, to expand the gaming community and meet the diverse needs of gamers in every format. These efforts aim to enhance and cater to the gaming experience comprehensively, ensuring top-notch quality and innovation in every aspect.

The Best Exclusive Zone, a first in Thailand, offers the service of the PlayStation 5 console—the eagerly awaited gaming platform for PlayStation enthusiasts. We bring a unique and exclusive experience to customers, allowing them to immerse themselves in a comprehensive collection of games from SONY, including the latest and newly updated titles. Additionally, it serves as a showcase room for customers interested in purchasing the PlayStation 5.

The Best Location expands its reign to the heart of Siam with AIS eSports STUDIO, the second installment situated on the 4th floor of AIS SIAM building in Siam Square. Considered the ultimate location, it stands as a hub that gathers fashion, food, and trendy activities for the younger generation in the bustling center of the city.

The Best Lifestyle Community offers the ultimate experience catering to every gamer’s lifestyle. With services available 24/7, it ensures uninterrupted convenience. Additionally, it provides food and beverages from Nescafe Premium Solution and SUN Vending, enhancing the overall gaming lifestyle experience.

Additionally, there are organized activities throughout the year, and all gamers are welcome to participate. With a highly cost-effective service, the hourly rate for regular individuals is only 80 Baht, and for members, it’s just 60 Baht per hour.

Ms. Rungthip concluded, “The launch of AIS eSports STUDIO at AIS SIAM this time is not just about creating a comprehensive community to meet the needs of gamers. We also have a strong commitment to supporting growth and exploring new opportunities with partners, connecting online experiences to offline and on-ground experiences. We aim to transform this space into an Esports Showroom, allowing brand enthusiasts to try and buy products, providing a hands-on experience before making purchasing decisions. This aligns with the Ecosystem Economy concept, which will contribute to the sustainable growth of the country’s digital economy.”

To celebrate the grand launch, there will be a special offer for gamers to enjoy the facility for free for the first 2 hours from December 23 to December 31, 2023. You can find more details on the AIS Esports Facebook page at