FWD Insurance Receives Top Asian Brand Awards for the Third Consecutive Year

FWD Life Insurance Plc. (FWD Insurance) has been honored with two prestigious awards in recognition of its outstanding performance on the Asian stage at the 2023 CEO Summit and Award Ceremony hosted by Influential Brands, Singapore. These esteemed accolades comprise the 2023 Asia’s Outstanding Brands Awards, marking the third consecutive year of acknowledgment for FWD Insurance’s efforts in understanding and prioritizing brand building. Additionally, FWD Insurance has been honored with the 2023 Thailand’s Outstanding Leaders Awards, reserved for organizational leaders whose exemplary excellence in management, driving impactful change, demonstrating visionary leadership, and implementing innovative management strategies have led to success in brand distinction and recognition.

Ms. Pavarisa Chumvigrant, Chief Marketing Officer of FWD Insurance, expressed her pride, stating, “We are honored to receive the Outstanding Brands Awards 2023, underscoring the success of the FWD Insurance brand in communicating with creativity and innovative presentations. Through the utilization of AI (Artificial Intelligence) technology, we offer a fresh perspective, creating advertising pieces and varying content from end to end. Our emphasis on communication that radiates positive energy and fosters unique experiences tailored to consumers’ lifestyles has led to the honor of receiving this prestigious award for the third consecutive year.”

Additionally, Ms. Pavarisa was also recognized with the 2023 Thailand’s Outstanding Leaders Awards, acknowledging her as an outstanding visionary in brand communication management. Her strategies have consistently led to brand success, and she is celebrated as a pioneer in the life insurance industry utilizing AI technology in brand communication. This accolade reflects her all-round approach to executive leadership, emphasizing in-depth research and studying consumer insights to better understand and connect with modern consumers. Ms. Pavarisa’s dedication to her work has resulted in creative brand communication that resonates perfectly with today’s consumers.”

The “2023 CEO Summit and Award Ceremony” is a premier event for brands throughout the Asian region. Organized by Influential Brands, Singapore, an esteemed brand-building organization with a rich history spanning over two decades, this prestigious ceremony carefully selects over 40 leading brands from diverse sectors across Asia. Each award is curated based on insights gathered from surveys involving more than 1,000 Millennials aged between 24 and 39. The criteria for consideration are stringent, focusing on operational performance, such as demonstrated through factors such as market share and innovative industry contributions. Additionally, the evaluation considers brand presence across online and offline media channels, along with brand consistency across various media and innovative formats.