CP Foods Unveils “Kitchen of the World with Sustainovation” at THAIFEX – Anuga Asia 2024

Charoen Pokphand Foods Public Company Limited (CP Foods) is set to showcase its latest food innovations under the theme “Kitchen of the World with Sustainovation” at THAIFEX – Anuga Asia 2024. This initiative aims to address food security and promote sustainable consumption. Highlighting CP Foods’ commitment to innovation, the “CP Chicken Pocket Sausage and Cheese” has been awarded the Food Innovation Award at the THAIFEX – Anuga Taste Innovation Show 2024.

Among the showcased products, the COOKING HELPER series by CP Foods includes five seasoning sauces that have earned the Thai SELECT award, signifying exceptional quality in Thai cuisine as recognized by the Ministry of Commerce. Additionally, the “Cage Free Eggs” from the U FARM brand have been recognized for their environmental sustainability, having received the “Carbon Neutral Product” label, the first of its kind in Asia.

Ekpiya Ua-wutthikrerk, President of CPF Food Network Co., Ltd., emphasized the company’s dedication to innovation and technology to meet consumer needs, focusing on sustainable consumption and nutrition. He highlighted CP Foods’ efforts to enhance production efficiency, cleanliness, and safety while adhering to international standards. CP Foods also prioritizes social and environmental responsibility, aiming to reduce resource usage and protect biodiversity to ensure global food security.

The “Kitchen of the World with Sustainovation” concept reinforces CP Foods’ commitment to creating sustainable food solutions. This involves leveraging modern technology and smart agricultural practices to improve food production efficiency, responsibly sourcing raw materials, and increasing the use of renewable energy. CP Foods’ efforts also contribute to reducing greenhouse gas emissions, aligning with global trends emphasizing the importance of combating climate change.

This year, the innovative ‘CP Chicken Pocket Sausage and Cheese’ won the innovation award at THAIFEX – Anuga Asia 2024. Designed for health-conscious consumers, this low-carb, high-protein product uses chicken breast instead of bread, combined with cheese and sausage. The chicken used as an ingredient is raised with innovative probiotics to strengthen the immune system without the use of antibiotics, meeting the highest safety standards, including NASA’s food safety guidelines, and is Halal certified.

The COOKING HELPER products, which include five seasoning sauces have been honored with the Thai SELECT award, guaranteeing authentic Thai flavors made with over 80% locally sourced ingredients and adhering to international standards.

Highlighting CP Foods’ sustainability efforts, the ‘Cage-Free Eggs’ from the U FARM brand are produced by hens raised in advanced animal welfare conditions. These eggs have been labeled as a “Carbon Neutral Product” by Thailand’s Greenhouse Gas Management Organization (TGO), marking them as the first carbon-free product in Asia. The packaging is made from 100% recycled materials, further reducing environmental impact.

CP Foods will also showcase a range of other high-quality and innovative products, including those that have received the Superior Taste Awards 2024, such as Benja Chicken and Cheeva Pork from the U FARM brand, plant-based meat products from the MEAT ZERO brand, and fresh seafood from the CP Uoriki brand.

Visit CP Foods at booth number 2-U01 at THAIFEX – Anuga Asia 2024, IMPACT Challenger Hall 2, Muang Thong Thani, held from May 28-31, 2024, from 10:00 a.m. to 6:00 p.m. for business partners and food industry professionals. On June 1, 2024, from 10:00 a.m. to 8:00 p.m., special prices will be available at the same location.